Vol. 6 No. 3 (2025): | July- August |

Articles

• PHULKARI IN THE DIGITAL AGE: BLENDING TRADITION WITH TECHNOLOGY, ONLINE MARKETS, AND DIGITAL NARRATIVE

  Manila Afzal, Neelam Zafar (Author)

  1-9

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• A CRITICAL DISCOURSE ANALYSIS OF THE COMMERCIAL ADVERTISEMENTS OF BEAUTY BRAND PRODUCTS

  Athar Nawaz Jalbani, Shaista Murtaza, Rubina Shaheen (Author)

  2321-2327

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• DEMOCRACY VERSUS DICTATORSHIP: A COMPARATIVE CASE STUDY OF GOVERNANCE AND DEVELOPMENT IN PAKISTAN

  Sohail Maqsood Bhatti, Prof. Dr. Syed Khawajah Al-Qama, Aneel Waqas Khan (Author)

  2328-2335

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• CRITICAL DISCOURSE ANALYSIS OF GENDER STEREOTYPES IN COMMERCIAL ADVERTISEMENTS

  Azhar Ahmad, Dr. Zahid Ali Jatoi, Dr. Ishfaque Ahmed Abbasi, Sonal Khan Maitlo (Author)

  2336-2342

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• CHINA’S FOREIGN POLICY TOWARDS PAKISTAN IN THE PERSPECTIVE OF CPEC: AN ANALYTICAL ASSESSMENT

  Sher Ali Khan, Saif Ali Khan, Izhar Ali, Tahir Usman, Iqrar Khan, Fawad Khan (Author)

  2343-2357

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• EMOJIS AS A SEMIOTIC SYSTEM: EXPLORING THEIR INFLUENCE ON LINGUISTIC SIMPLIFICATION AND EMOTIONAL CLARITY IN DIGITAL INTERACTIONS

  Numan Ullah, Hamid Khan, Ather Mehmood Qazi, Sultan Zeb, Uzma Rabi (Author)

  2358-2379

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• FACTORS OF RESEARCH MISCONDUCT: A QUALITATIVE STUDY

  Habiba Maryam, Dr. Saba Ghayas (Author)

  2380-2391

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• THE POLITICS OF GENDER AND OPPRESSION: A FEMINIST INTERPRETATION OF THE YELLOW WALLPAPER

  Hajra, Adnan Gul, Tariq Hussain, Shahid Ur Rahman, Shoaib khan (Author)

  2395-2408

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• THE IMPACT OF WORKLOAD ON PSYCHOLOGICAL WELL-BEING: THE MODERATING ROLE OF COPING STRATEGIES

  Mazhar A, Syed Hassan Abrar, Amara Gul (Author)

  2409-2424

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• LINGUISTIC CREATIVITY IN DIGITAL SPACES: A COMPUTATIONAL SOCIOLINGUISTIC ANALYSIS

  Rubeena Ghaffar, Prof. Dr. Zafar Iqbal Bhatti, Rafaqat Hussain Shah (Author)

  2425-2441

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• FROM PROGRESS TO PANIC: A QUALITATIVE ANALYSIS OF PUBLIC FEAR IN RESPONSE TO THE RISE OF SUPERINTELLIGENT ARTIFICIAL INTELLIGENCE (AI) IN ONLINE DISCOURSE

  Sheikh Hamza Jamal, Dr. Erum Hafeez, Sophia Ajaz (Author)

  2442-2449

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• LIBRARY AUTOMATION: A STUDY OF MEDICAL LIBRARIES IN PAKISTAN

  Munazah Saeed, Dr. Muhammad Asif Ali, Dr. Shahzeb Mughari (Author)

  2450-2466

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• SOCIAL MEDIA AS A CATALYST FOR ONLINE POLITICAL PARTICIPATION AMONG YOUNG ADULTS

  Muhammad Ali, Dr. Sadaf Zahra, Dr. Zaheer Ud Din Babar (Author)

  2467-2483

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• DIVIDEND PAYOUT AND SHARE PRICE VOLATILITY IN THE BANKING SECTOR IN PAKISTAN

  Areesh Siddiqui, Dr. Muhammad Muzammil, Bilal Ahmed (Author)

  2484-2498

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• CORRELATIONS OF MORAL INJURY AMONG PAKISTANI LAWYERS

  Iffat Mazhar, Dr. Saba Ghayas (Author)

  2499-2508

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• THE IMPACT OF ICT-BASED RESOURCES ON STUDENT LEARNING OUTCOMES

  Sumbal, Dr. Muhammad Ismail, Attaullah Khan Awan (Author)

  2509-2520

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• RELATIONSHIP OF DEATH ANXIETY AMONG MOTHERS WITH SPIRITUAL INTELLIGENCE: MEDIATIONAL ROLE OF MEANING IN LIFE AND SECURE ATTACHMENT TO GOD

  Rida Zahra, Dr. Saba Ghayas (Author)

  2521-2533

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• LINGUISTIC SKILLS, READING MOTIVATION AND BRAILLE LITERACY: AN EXPLORATORY STUDY OF TEACHER PERSPECTIVES

  Abdul Hamid, Dr. Hafiz Tahir Jameel (Author)

  2534-2541

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• A CRITICAL DISCOURSE ANALYSIS OF POLITICAL MEMES ON SOCIAL MEDIA DURING THE RECENT PAKISTAN INDIA CONFLICT

  Rafaqat Hussain Shah, Dr Waqasia Naeem, Tanzila Abbas (Author)

  2542-2551

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• MEDIA DISCOURSE ON THE PDM GOVERNMENT: A COMPARATIVE ANALYSIS OF THE LEADING PAKISTANI NEWSPAPERS

  Farhan Ali, Saleh Safeer Abbasi, Ahsan Raza, Amir Shahzad, Abid Ali (Author)

  2552-2564

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• STYLISTIC ANALYSIS OF LORD BYRON’S POEM: “SHE WALKS IN BEAUTY”

  Shazia Gul, Muhammad Irfan Ullah, Muhammad Ishaq, Saeed Ur Rahman (Author)

  2565-2580

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• URBANIZATION AND FOREST DEGRADATION A CASE STUDY OF ABBOTTABAD

  Harram Jadoon, Dr. Muhammad Rizwan, Waleed, Sahib Ur Rehman, Dr. Muhammad Rizwan (Author)

  2581-2589

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• HOW DO ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE INFLUENCE EMPLOYEE'S JOB SATISFACTION AND ORGANIZATIONAL AGILITY IN SOFTWARE HOUSES

  Ayesha Khalid, Dr. Sultan Shujja (Author)

  2590-2599

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• GHALIB’S INNER TURMOIL AND IQBAL’S INSPIRATIONAL ZEAL: A COMPARATIVE STUDY OF TWO PILLARS OF URDU POETRY ''غالب کا کرب اور اقبال کا ولولہ: اردو شاعری کے دومیناروں کا تقابلی مطالعہ''

  علی رضا (Author)

  2600-2606

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• THE RELATIONSHIP BETWEEN CLASSROOM ENVIRONMENT AND LEADERSHIP ABILITIES OF STUDENTS IN MIANWALI

  Zahida Niaz, Muqadas Parveen, Rahat Yasmeen, Sehrish Naseer (Author)

  2607-2614

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• SIMULATED REALITIES AND DIGITAL IDENTITIES: A POSTMODERN ANALYSIS OF THE FILM LOGOUT (2025)

  Muhammad Bilal Ahmad, Fazal Rabi, Nafeesa Sardar, Tayyaba Khan, Roshni Begum (Author)

  2615-2630

• GASLIGHTING AND JOB SATISFACTION IN EMPLOYEES WORKING IN THE CORPORATE SECTOR; THE MODERATING ROLE OF GENDER

  Nazia Shahan, Kainat Fateh Ali (Author)

  2631-2638

• GREEN CHEMISTRY, DIGITAL PLATFORMS, AND ALGORITHMIC AMPLIFICATION: AN AI-DRIVEN EXAMINATION OF SUSTAINABILITY DISCOURSES AND LEARNING IN ONLINE MEDIA

  Imtiaz Hussain, Ayesha Khalid, Muhammad Danial Ahmad Qureshi, Faisal Ashraf, Dr. Sadia Ayaz, Muhammad Fahid Ramzan (Author)

  2639-2656

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• LEADERSHIP THAT RESONATES: UNLOCKING INNOVATION VIA WORK-LIFE BALANCE AND WORKPLACE HAPPINESS

  Qasim Zahoor, Dr. Nida Usman Jahangir, Muhammad Adnan Tariq, Muhammad Waqas (Author)

  2657-2672

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• ROLE OF GRAPHIC DESIGN IN SPREADING AND COMBATING MISINFORMATION ON SOCIAL MEDIA

  Beenish Moin, Javeria Rasheed, Mohammad Muzamil Nazar (Author)

  2673-2689

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• DIGITAL PUBLIC DIPLOMACY AND NATIONAL IMAGE-MAKING: CHINA’S TWITTER COMMUNICATION IN THE MIDDLE EAST AND NORTH AFRICA

  Muhammad Khalil Khan, Zitong Qiu, Muhammad Naseem Anwar, Sadaf Iqbal, Tahir Farid (Author)

  2690-2708

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• PEACE OR WAR JOURNALISM? RETHINKING MEDIA NARRATIVES ON THE 2023 ISRAEL-GAZA ESCALATION

  Areesha Amer, Dr. Humaira Shafi, Dr. Sundus Mustaqeem (Author)

  2709-2722

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• ART, TECHNOLOGY AND ECONOMY OF BUTH JO DARO

  Manik Mustafa Shar, Dr. Mastoor Fatima Bukhari (Author)

  2723-2732

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• NEGOTIATING TRADITION: AN ANTHROPOLOGICAL STUDY ON FEMALE JIRGA’S ATTOCK DISTRICT

  Dr, Samra Iqbal (Author)

  2733-2739

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• THE IMPACT OF DIGITALIZATION, INFLATION AND INTEREST RATES ON STOCK MARKET PERFORMANCE: EVIDENCE FROM EMERGING ECONOMIES

  Amrooz Khan, Dr. Saeed Akbar, Dr. Muhammad Yusuf Amin, Dr. Shehzad Khan (Author)

  2740-2749

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• WILLIAM BLAKE AND THE ROOTS OF POST-HUMANISM: THE BOUNDARIES OF HUMANITY IN THE MARRIAGE OF HEAVEN AND HELL

  Azeema Iqbal, Ali Furqan Syed, Amna Zaka (Author)

  177-182

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• ELECTORAL INTEGRITY IN THE DIGITAL AGE: MEDIA FRAMING, PUBLIC TRUST, AND POLITICAL CONFIDENCE IN PAKISTAN

  Sanam Ashraf, Muhammad Moinuddin Qazi Abro, Imran Naseem, Shah Muhammad Kamran, Muhammad Bahar Khan, Khalid Zaman (Author)

  183-204

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• THE SHIFTING DYNAMICS OF MARITIME SECURITY IN THE RED SEA: STRATEGIC INTERESTS OF GULF STATES AND EXTERNAL POWERS

  Waqas Abdullah, Muhammad Ahmad, Ghilman Fatima Awan (Author)

  205-214

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• SHAPING JUSTICE: THE EVOLUTION AND EFFECTS OF JUDICIAL ACTIVISM IN PAKISTAN

  Muzamil Ahmed, Dr. Tansif Ur Rehman, Anees Magsi (Author)

  215-222

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• YOUTH, UNEMPLOYMENT, AND INSURGENCY: A SOCIOLOGICAL STUDY OF OPPORTUNITY DEFICITS IN BALOCHISTAN

  Dr. Rukhshanda Zarar, Dr. Huma Zafar, Farah Naseer, Dr. Siraj Bashir Baloch (Author)

  223-235

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• EXPLORING THE INSIGHTS OF MEDIA ACADEMICS ON THE ROLE OF MEDIA AS PUBLIC SPHERE IN CLIMATE POLICY IMPLEMENTATION IN PAKISTAN

  Sadaf Asif, Aqeel Ahmed, Muhammad Arshad (Author)

  236-244

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• A CORPUS-BASED ANALYSIS OF DONALD TRUMP’S VIEWS ON GAZA-PALESTINE AFTER HIS POLITICAL RETURN IN 2025

  Laiba Yasmin (Author)

  245-253

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• EVOLVING BOUNDARIES OF JOURNALISM: NAVIGATING CHALLENGES AND OPPORTUNITIES IN THE DIGITAL ERA

  Dr. Muhammad Umair Chaudhary, Dr. Sobia Usman, Dr. Usman Farooq (Author)

  254-265

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• THE EROSION OF AMERICAN SOFT POWER IN PAKISTAN: A CRITICAL ANALYSIS THROUGH JOSEPH NYE’S SOFT POWER THEORY

  Rai Ijaz Ahmad, Abdul Qadir, Rizwan Hashmi (Author)

  266-273

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• RELATIONSHIP BETWEEN MULTIDIMENSIONAL PERFECTIONISM, ACADEMIC PROCRASTINATION, AND LIFE SATISFACTION AMONG UNIVERSITY STUDENTS

  Syeda Iqra, Anam Bibi (Author)

  274-283

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• SEXUAL EXPLOITATION, RELIGIOUS SUPERIORITY AND RESISTANCE: A FEMINIST STUDY OF MAHARAJ BY VIPUL MEHTA AND SNEHA DESAI

  Khadija Qureshi, Hira Munir (Author)

  284-291

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• EFFECTS OF ACADEMIC JOB INSECURITY ON FAMILY RELATIONSHIPS AND MENTAL WELL-BEING IN PAKISTAN

  Prof. Dr. Ismat Ullaha Cheema, Muhammad Adnan (Author)

  292-300

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• INVISIBLE CITIZENS: STREET CHILDREN IN URBAN PAKISTAN AND THE CRISIS OF STATE RESPONSIBILITY, CHALLENGES, AND GOVERNANCE FAILURES (2020–2023)

  Dr. Saiful Islam, Dr. Dilawar Khan, Dr. Hassan Shah (Author)

  318-329

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• STRATEGIC ALIGNMENT BEYOND HISTORY: DEEPENING PAKISTAN-RUSSIA DEFENCE COOPERATION IN A SHIFTING GEOPOLITICAL LANDSCAPE

  Abdul Samad, Erum Naz, Muhammad Junaid Iqbal, Muhammad Soban Arif (Author)

  301-317

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• GENDER DISPARITY IN ENROLMENT, CLASSROOM, LEARNING ENVIRONMENT, AND LEARNING ACHIEVEMENTS OF THE STUDENTS IN HIGHER EDUCATION IN PAKISTAN

  Syed Rahat Ali, Muhammad Shoaib, Noreena Kausar (Author)

  330-342

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• MEDIA NARRATIVES REGARDING CLIMATE CHANGE INFLUENCING TOURISM PATTERNS IN PAKISTAN

  Tanveer Nasir, Dr. Uzma Qazi, Amna Fazail, Hafsa Tareen, Waheed Hussain (Author)

  343-360

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• LEVERAGING ICT FOR INNOVATION AND START-UP CULTURE IN HIGHER EDUCATION: A STRATEGIC FRAMEWORK FOR ENTREPRENEURIAL COMPETENCY DEVELOPMENT

  Samina Mustafa (Author)

  361-372

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• FREEDOM OF EXPRESSION VS. STATE CENSORSHIP IN PAKISTAN: A CONSTITUTIONAL AND LEGAL ANALYSIS

  Muhammad Sheraz, Muhammad Adil, Ahmad Hassan, Hadia Qadir (Author)

  373-384

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• THE ETHICS OF DEEPFAKE TECHNOLOGY IN MEDIA: A REVIEW STUDY

  Misbah Ilyas, Dr. Shazia Hashmat, Faiza Bibi (Author)

  385-398

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• A STUDY ON STUDENT'S PERCEPTION REGARDING MOBILE-ASSISTED LANGUAGE LEARNING AT THE UNDERGRADUATE LEVEL AT SHAHEED BENAZIR BHUTTO UNIVERSITY SANGHAR CAMPUS

  Abdul Wahid Bhatti, Shoaib Noor, Zohaib (Author)

  399-410

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• NORMS BEYOND BORDERS: A COMPARATIVE ANALYSIS OF EU TRADE LAW AND THE AI ACT

  Ramash Malik, Laiba Shahid, Zahir Ahmad Sulehri (Author)

  411-419

• COPING STYLES IN KARACHI YOUTH: A SOCIOCULTURAL PERSPECTIVE

  Sumayya Salim Khatri, Aliya Nisar, Mohadesa Mohammad (Author)

  420-435

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• EXAMINE THE EFFECT OF EMPLOYEE WELL-BEING ON JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN BANKING SECTOR

  Ashfaque Ali, Dr Muneer Ahmed Shah, Safdar Nadeem Ch, Azhar Hussain Soofi (Author)

  436-443

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• WORKPLACE SPIRITUALITY IN EDUCATIONAL INSTITUTIONS: AN ESSENCE FOR TEACHING

  Muhammad Aslam, Muhammad Kamran, Munwar Bagum (Author)

  444-452

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• BETWEEN THE LINES: TRANSLATING IMPLICATURE IN ‘BURI AURAT KI KATHA’ AND ‘A BAD WOMAN’S STORY’

  Muddasara Riaz Ch, Yasmin Akhtar, Saima Umer (Author)

  453-468

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• EFFECTIVENESS OF FREIREAN DIALOGIC PEDAGOGY IN THE DEVELOPMENT OF CRITICAL THINKING AND SELF-CONCEPT OF ELEMENTARY SCHOOL STUDENTS

  Dr. Samina, Dr. Faheem Khan, Dr. Yasir Mustafa, Dr. Halima Sadia, Dr. Safia Noor, Dr. Qaisar Anawar (Author)

  469-476

• EXAMINING GENDER REPRESENTATION THROUGH CORPUS STYLISTIC ANALYSIS OF NADIA HASHIMI’S THE PEARL THAT BROKE ITS SHELL

  Nayab Iqbal Shaikh, Irum Munawar (Author)

  477-496

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• SMALL AND MEDIUM ENTERPRISES GROWTH IN PAKISTAN A STUDY ON THE SUKKUR REGION

  Zoya Ishaque, Waqas Ahmed, Dr. Shehzad Nasim, Dr. Noor Ahmed Birohi (Author)

  497-506

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• ARCHITECTURE - SPACE AND PHENOMENA

  M. Waqas O. Khel, Iftikhar Ali (Author)

  507-513

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• UNDERSTANDING PURCHASE REGRET THROUGH CONSUMER PSYCHOLOGY: A MODEL FOR DISCOUNT STRATEGIES

  Dr Muhammad Arslan Sarwar, Ayesha Nawab, Fizza Meer, Kinza Mustansar, Zarafshan Masood (Author)

  514-527

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• A PRAGMATIC ANALYSIS OF THE FLOUTING OF GRICEAN MAXIMS IN THE DEAR DEPARTED BY STANLEY HOUGHTON

  Mohammad Aafaq Nadeem, Muhammad Ali Shahid, Kynat Khalid (Author)

  528-547

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• IMPACTS OF SOCIAL MEDIA AND ARTIFICIAL INTELLIGENCE ON ACADEMIC PERFORMANCE OF STUDENTS IN PAKISTAN

  Dr. Raza Waqas Ahmad, Naheem Gul, Dr. Amna khurshid (Author)

  548-564

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• EXPLORING THE IMPACT OF MIGRATION-DRIVEN CULTURAL CHANGE ON THE PSYCHOSOCIAL WELL-BEING OF EARLY ADULTS (24–30 YEARS)

  Ayesha Aziz, Adeela Manzoor, Komal Hafeez, Hassan Ahmad Khan, Momna Majid, Maryam Majeed, Tayyaba Shabbir (Author)

  565-570

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• KHUSHAL KHAN KHATTAK: FROM A MUGHAL LOYAL TO AFGHAN NATIONALIST

  Sarmad Masood, Jaweria BiBi (Author)

  571-579

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• EFFECT OF RESILIENCE AND IMMUNITY STATUS ON WORK LIFE BALANCE OF EMPLOYEE

  Aleena Khalid Ghori, Ayesha Jahangir (Author)

  580-587

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• IMPACT OF DIGITAL MARKETING ON CONSUMER PURCHASE BEHAVIOR

  Nazish Iqbal, Saima Sachal, Kainat Soomro, Dr. Noor Ahmed Birohi (Author)

  588-599

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• IMPACT OF SOCIAL MEDIA USE ON POLITICAL PARTICIPATION, POLITICAL EFFICACY AND VOTING BEHAVIOR AMONG COLLEGE STUDENTS: EVIDENCE FROM SUKKUR DIVISION, SINDH

  Nadeem Ahmed Diou, Dr. Muhammad Qasim Nizamani, Dr. Farheen Qasim Nizamani, Dr. Mujeeb Ur Rehman Abro (Author)

  600-607

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• A STORY OF FEARLESS WAR JOURNALIST: THE LIFE AND LEGACY OF RAHIMULLAH YOUSAFZAI

  Ubaid Ullah, Dr. Sajjad Ali, Hamd Nawaz, Khayam Hassan (Author)

  608-619

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• BRIDGING THE DIGITAL DIVIDE IN CLIMATE GOVERNANCE: HOW MEDIA TRUST AND FRAMING SHAPE CLIMATE-RESILIENT URBAN PLANNING IN PAKISTAN

  Natasha Munir, Dr. Abdul Rehman Qaisar, Ayesha Kiran (Author)

  620-630

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• INVESTIGATING THE ROLE OF SOCIAL MEDIA ON ESL LEARNERS

  Sara Fatima, Mahnoor Aslam Rao, Ume Rubab (Author)

  631-643

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• STEM EDUCATION IN EARLY YEARS: PRACTICES AND PROSPECTS IN SHARJAH SCHOOLS

  Hafiza Saba Ghafoor (Author)

  644-655

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• IMPLICATIONS OF DIGITAL MEDIA AND AI ON ACADEMIC PERFORMANCE OF STUDENTS IN PAKISTAN

  Anbrin kulsoom, Muhammad Rafique Shaikh, Sultan Mahmood, Muhammad Sultan Khattak (Author)

  656-674

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• NATURAL RESOURCES AVAILABILITY AND UNEMPLOYMENT IN PAKISTAN: THE ROLE OF TRADE OPENNESS

  Muhammad Kashif Bhatti, Khalil Ahmad, Taher Mazhar (Author)

  675-690

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• INVESTIGATING MARKETING & BRAND COMMUNICATION: AUDIENCE PERCEPTION TOWARDS AI-DRIVEN CONTENT CREATION

  Nishat Ansar, Dr. Muhammad Ali (Author)

  691-713

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• UNDERSTANDIG THE MECHANISM BETWEEN DEATH ANXIETY AND SLEEP DISTURBANCE: THE ROLE OF COPING STRATEGIES AMONG PATIENTS WITH CHRONIC ILLNESS

  Maria Haider, Akhtar Parveen, Saima Khan (Author)

  714-724

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• RECALIBRATING DETERRENCE: A COMPARATIVE ANALYSIS OF NUCLEAR DOCTRINES AND STRATEGIC STABILITY IN SOUTH ASIA’S EMERGING STRATEGIC TRIANGLE (2015–2025)

  Zainab Iftikhar (Author)

  725-740

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• DRENCHED INEQUALITIES: EXPLORING THE GENDERED CONSEQUENCES OF FLOOD DISASTERS IN PAKISTAN

  Dr. Sher Muhammad, Ali Hassan (Author)

  741-752

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• THE IMPACT OF ELECTRONIC GADGETS ON THE ACADEMIC ACHIEVEMENTS OF UNIVERSITY STUDENTS

  Dr. Muhammad Shahzad Ashfaq (Author)

  753-766

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• EVALUATING THE IMPACT OF HR-DRIVEN TRAINING PROGRAMS ON EMPLOYEE SKILL ENHANCEMENT IN LESSER-KNOWN UNIVERSITIES

  Ghulam Hussain Alyani, Mazhar Ali Alyani, Muhammad Sijawal Alyani, Nafees Ahmed Abro, Ahmed Ali Baloch, Sayyed Faheem Ali Shah, Saima Sodhar (Author)

  767-781

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• AURANGZEB THROUGH THE EYES OF KHUSHAL KHAN KHATTAK: A PASHTUN PERSPECTIVE

  Sarmad Masood, Jaweria BiBi (Author)

  782-790

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• INSTITUTIONAL EXCELLENCE THROUGH NON-CONVENTIONAL STRATEGIES: RETHINKING THE PATH TO SUCCESS

  Ahmad Mahmood (Author)

  791-795

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• ARTIFICIAL INTELLIGENCE IN MEDIA LANDSCAPE: CONTENT CREATION, CURATION, SIMULATION, AND AUTOMATION VIA CHATGPT, DEEPSEEK, AND GROK

  Tanveer Nasir, Salman Ahmad Khan, Asra Abdul Majeed, Rahim Jan (Author)

  796-800

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• FROM AGENDA BUILDERS TO DIGITAL FRAMES: ANALYZING THE EVOLUTION OF MEDIA NARRATIVES IN PAKISTAN USING COMPUTATIONAL TEXT ANALYSIS

  Muhammad Kamran Ijaz Khan, Sheraz Ahsan Khan, Bedar Bakht Khan (Author)

  801-810

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• “TO STAND WITH PALESTINE IS TO BE HUMAN”: A LITERARY ANALYSIS OF THUNBERG’S ANTI-COLONIAL ADVOCACY THROUGH FANONIAN PERSPECTIVE

  Ayesha Shabbir (Author)

  811-822

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• IMPACT OF SOCIAL MEDIA ON MENTAL HEALTH AMONG ADULTS

  Aqsa Batool, Asma Javed, Nadia Shafiq (Author)

  823-831

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• GEOPOLITICAL TENSIONS IN CENTRAL ASIA: EXTERNAL POWERS AND REGIONAL SECURITY

  Isba Riaz (Author)

  832-840

• AN ICONOGRAPHICAL INTERPRETATION OF PAKISTAN’S RECENT FLOOD-RELATED IMAGES ON UN’S INSTAGRAM POSTS

  Ayesha Habib, Prof. Dr. Shahzad Ali (Author)

  841-854

• EFFECTS OF MACRO ECONOMIC VARIABLES ON MUTUAL FUND PERFORMANCE (ANALYSIS IN PAKISTAN)

  Yasir Hussain, Areesh Siddiqui, Assistant Professor Dr. Muzzamil (Author)

  855-871

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• NON-PARAMETRIC ANALYSIS OF THE REGIONAL WISE SOCIO-ECONOMIC FACTORS OF THE CHILD LABOUR OF DISTRICT BHAKKAR

  Majid Gul, Muhammad Zubair, Dr. Rifat Mahmood (Author)

  885-893

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• LEADERSHIP THAT DELIVERS: HOW WOMEN EXECUTIVES SHAPE GENDER EQUALITY IN ORGANIZATIONS

  Dr Muhammad Nadeem, Anmol Nisar, Nadia Naureen, Farrah Nayab Jehangir (Author)

  894-903

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• IMPACT OF CIRCULAR ECONOMY PRACTICES ON GREEN CREATIVITY: MEDIATING ROLE OF EMPLOYEE GREEN COMMITMENT

  Dr. Jalil Ahmed Thebo, Dr. Imran Ahmed Shah, Intizar Mehdi Zardari, Muhammad Sufyan Ramish (Author)

  904-911

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• THE POSITIVE IMPACT OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF NURSING STUDENTS: A CROSS-SECTIONAL STUDY

  Syed Afzal Shah, Khush Bakht, Roheeda Amanullah Khan, Saeeda Akbar, Habib Anwar (Author)

  912-922

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• LINGUISTIC DEPICTION OF THE INDUS REGION IN PAKISTANI PRINT MEDIA: AN ANALYSIS OF 2023–2025 NEWSPAPER COVERAGE

  Fatima Iftikhar, Laiba Yasmin (Author)

  923-928

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• MEDIA DISCOURSE AND REGIONAL COOPERATION: THE 2024 CHINESE TWO SESSIONS IN THE LENS OF NEPALI JOURNALISM

  Tej Prasad Wagle (Author)

  929-938

• VOICE, VIDEO, OR GAME? THE ROLE OF MEDIA COMMUNICATION CHANNELS IN SHAPING BRAND ATTITUDE AND REPURCHASE INTENTION

  Farahat Ali (Author)

  939-954

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• THE COMPREHENSIVE OBSERVATIONAL REVIEW ON BENEFITS OF XYLITOL POWDER AN 11MONTH STUDY ON 13 INDIVIDUALS (DOCUMENTING REAL WORLD HEALTH BENEFITS BEYOND DENTAL CARE IN PAKISTAN)

  Faiza Asad Phulpoto (Author)

  955-958

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• ROLE OF RESILIENCE AS A MEDIATOR AND GENDER AS A MODERATOR IN THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND PERCEIVED STRESS AMONG HIGH SCHOOL STUDENTS OF SOUTH PUNJAB, PAKISTAN

  Sabahat Nawaz, Sehrish Irshad, Muhammad Maaz Nawaz Bhutta (Author)

  959-968

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• BEYOND THE CAMPUS WALLS: UNVEILING THE SOCIO-DEMOGRAPHIC AND TEMPORAL DYNAMICS OF CRIME IN HIGHER EDUCATIONAL INSTITUTIONS

  Awais Akram, Muhammad Asim, Zakir Hussain, Umar Daraz (Author)

  969-982

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• EVALUATING THE IMPACT OF ASSISTIVE DEVICES ON ACADEMIC OUTCOMES OF HEARING-IMPAIRED STUDENTS IN SPECIAL EDUCATION SCHOOLS IN FAISALABAD, PAKISTAN

  Dr. Muhammad Nazir, Dr. Hina Hadayat Ali, Bilal Munir (Author)

  983-995

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• PAKISTAN'S DEMOCRATIC STRUGGLE: LESSONS FROM INDIA AND SPAIN

  Muhammad Asif Khan, Dr. Amanullah Khan (Author)

  996-1005

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