Vol. 7 No. 5 (2026): JOURNAL OF MEDIA HORIZONS

Articles

• BELT AND ROAD INITIATIVE (BRI), CPEC, AND THE IRAN–US WAR: A GEOPOLITICAL AND ECONOMIC ANALYSIS

  Dr. Nighat Younas, Prof. Dr. Sajida Parveen, Muhammad Faizan Khan (Author)

  1-10

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• MURDER IN THE NAME OF HONOUR: HONOUR-BASED VIOLENCE IN PAKISTAN – CASE STUDY OF SINDH PROVINCE

  Nisar Ahmed Chandio, Muhammad Rizwan, Abdul Rahim (Author)

  11-20

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• FROM SUPPLY CHAINS TO DEMAND CHAINS: THE STRATEGIC INTEGRATION OF MARKETING AND SCM FOR COMPETITIVE ADVANTAGE

  Engr. Muhammad Anas Qadri, Dr. Muhammad Amir Adam (Author)

  21-34

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• INSTITUTIONAL UNCERTAINTY AND STARTUP FAILURE TRAJECTORIES: A SYSTEMATIC LITERATURE REVIEW AND CAPABILITY-BASED RESEARCH DIRECTIONS

  Muhammad Sajid, Adnan Bashir, Muhammad Anwar Ul Haq (Author)

  35-47

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• PSYCHOLOGICAL CAPITAL AMONG REGISTERED NURSES WORKING IN PUBLIC SECTOR HOSPITALS: A CROSS-SECTIONAL STUDY IN ABBOTTABAD

  Kousar Parveen, Huzaifa Rahamdad, Hanzalah Rahamdad, Ajwa Rahamdad, Waqar Ahmad (Author)

  48-56

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• EXPLORING THE BELT AND ROAD INITIATIVE: ECONOMIC SHIFTS AND GEOPOLITICAL IMPLICATIONS IN THE MENA REGION

  Sabeen Azam, Sarmad Ali Chandio, Dr. Zaheer Hussain Soomro, Dr. Akhlaque Hussain Larik (Author)

  57-70

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• ARTIFICIAL INTELLIGENCE ADOPTION IN HIGHER EDUCATION OF PAKISTAN: AWARENESS, PERCEPTIONS, USE, AND CHALLENGES AMONG UNIVERSITY TEACHERS IN KHYBER PAKHTUNKHWA

  Mir Bahader, Rahim Jan, Haleema Bibi, Sajjad Ullah Jan (Author)

  71-84

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• DIGITAL SOLIDARITY AND OPINION FORMATION: ASSESSING THE PAKISTANI PUBLIC RESPONSE TO THE 2026 U.S.-ISRAEL ESCALATION AGAINST IRAN

  Zafar Ali, Dr. M. Basharat Hameed, Dr. Muhammad Mudassar Riaz (Author)

  85-99

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• CONSUMER PERCEPTION OF BUSINESS COMMUNICATION STRATEGIES OF PEPSICO FOR THE ENHANCEMENT OF MARKETING EFFECTIVENESS AND COMPETITIVE POSITIONING IN PESHAWAR, PAKISTAN

  Kifayat Ullah Khan, Aftab Hussain, Geng Xian Hui (Author)

  100-111

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• IMPACT OF FITNESS STANDARDS ON PLAYER PERFORMANCE IN INTERNATIONAL CRICKET

  Humayon Zaheer, Muhammad Ikram (Author)

  112-124

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• COMPARATIVE HUMAN RIGHTS PROTECTION UNDER UN FRAMEWORKS: INDIA VS. PAKISTAN

  Jawairia Khalid, Dr. Tahira Mumtaz, Imman Batool (Author)

  125-144

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• DIGITAL POLITICAL POLARIZATION AND DEMOCRATIC STABILITY IN PAKISTAN: THE ROLE OF SOCIAL MEDIA IN ELECTORAL POLITICS

  Usama khan, Naila Ghazanfar, Asadullah, Waseem Ahmad Qureshi (Author)

  145-154

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• THE ROLE OF QUANTITATIVE ANALYSIS IN STRATEGIC MANAGEMENT DECISIONS

  Dr. Muhammad Asghar, Jaweria Basharat (Author)

  155-175

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• LINGUISTIC PLAYFULNESS AND HUMOR: A SOCIOLINGUISTIC ANALYSIS OF CODE-SWITCHING IN THE PAKISTANI DRAMA CHAUDHARY AND SONS

  Mahnoor, Nazia Anwar, Bisma Faiz (Author)

  176-186

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• CONSTRUCTION OF DUAL IDENTITY: A CDA OF INTERPLAY OF LANGUAGE, POWER AND CLASS IN PAKISTANI PLAY ISHQ MURSHID

  Bisma Faiz, Nazia Anwar, Mahnoor (Author)

  187-198

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• GLOBALIZATION IN PAKISTANI CINEMA: TRANSFORMATION FROM TRADITIONAL TO FANTASY WORLD

  Syeda Isha Fatima, Nazia Anwar, Faria Khalid (Author)

  199-209

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• FROM CONFUSION TO COMMITMENT: UNDERSTANDING GRADUATE STUDENTS’ STRUGGLES IN CHOOSING RESEARCH TOPICS

  Dr. Abid Ali, Sania, Kainat, Waqas Anjum, Husnain Raza (Author)

  210-220

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• THE DIGITAL SHIFT IN ASPIRATION: THE LIVED EXPERIENCES OF PAKISTANI YOUTH MIGRATION FOR PERMANENT RESIDENCY PLANNING

  Dr. Faisal Majeed, Sehar Ijaz, Dr. Amer Hussain, Ms. Mahtab Jamil Akhtar (Author)

  221-230

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• GOVERNING BLUE NATURE: RETHINKING MARINE CONSERVATION LAW THROUGH THE LENS OF OCEAN CARBON, BIODIVERSITY, AND GOVERNANCE GAPS

  Kanwal Riaz, M. Asim Rafiq, M. Abu Bakar Chandia (Author)

  231-241

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• FACTORS CAUSING DELAYS AND COST OVERRUNS IN CONSTRUCTION PROJECTS IN PAKISTAN

  Babar Abdul Razzak Arain, Mohsin Ali, Sartaj Ul Nabi, Abdul Jababr, Bilal Muhammad Ismail (Author)

  242-257

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• FAKE NEWS DETECTION BEHAVIOR AMONG GENERATION Z UNIVERSITY STUDENTS IN THE DIGITAL MEDIA ENVIRONMENT

  Dr. Sohail Riaz, Syed Ali Sultan, Dr. Asim Manzoor, Muhammad Usman Siddqiue (Author)

  258-267

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• CONSTRUCTING AND CONTESTING GENDER: POWER DYNAMICS AND GENDER SOCIALIZATION IN DISNEY ANIMATED FILMS — A MULTIMODAL DISCOURSE ANALYSIS

  Haiqa Afzal, Dr. Fatima Zafar Baig (Author)

  268-281

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• RELIGIOSITY, EXISTENTIAL ANXIETY AND PSYCHOLOGICAL DISTRESS IN YOUNG ADULTS

  Hoor Fatima, Dr. Tehreem Arshad (Author)

  282-304

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• PSYCHOSOCIAL MANIFESTATIONS OF PERCEIVED SUBMISSIVENESS IN NEWLY MARRIED WOMEN

  Amna Bibi, Nimra Munawar (Author)

  305-319

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• CULTURAL COMPONENTS OF PAKISTAN IN THE PUBLIC SPHERE: IDENTITY, DIVERSITY, AND CONTESTATION

  Awais Nadar, Anosha Fatima, Shehryar Abbasi, Fizza Saleem, Hifza Riaz (Author)

  320-332

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• PURITANICAL INFLUENCE ON THE CONSTRUCTION OF FEMININE IDENTITY IN COLONIAL AMERICA: FROM A SANCTIFIED BEING TO AN OSTRACIZED ONE

  Dr. Tahir Jamil (Author)

  333-344

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• SELF-ESTEEM AS A PREDICTOR OF ACADEMIC ACHIEVEMENT IN HIGHER EDUCATION

  Sehrish Naseer, Ashfaque Ahmad Shah, Rahat Yasmeen (Author)

  345-351

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• PATRIARCHY AND GENDER ROLE: A CRITICAL ANALYSIS OF WOMEN SUBJUGATION IN A JURY OF HER PEER BY SUSAN GLASPELL

  Hira Kamal, Bisma Shahid (Author)

  352-361

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• PUBLIC POLICY AND ADMINISTRATIVE MANAGEMENT CHALLENGES IN DISASTER CRISIS GOVERNANCE IN BALOCHISTAN

  Dr. Anjum Parvez, Dr. Sadia Suleman Khan, Faiza Mir (Author)

  362-383

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• A CRITICAL DISCOURSE ANALYSIS OF MILITARY COUPS IN PAKISTAN: POWER, IDEOLOGY AND TRANSGRESSION

  Kafayat Ali (Author)

  384-391

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• AN IMPRESSIONIST VISUAL ARTIST OF PAKISTAN; ZUBAIDA JAVAID

  Anum Mahmood, Sumbal Azeem (Author)

  392-396

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