Vol. 7 No. 6 (2026): JOURNAL OF MEDIA HORIZONS

Articles

• SOCIODEMOGRAPHIC CORRELATES, CLINICAL CHARACTERISTICS AND PSYCHOSOCIAL QUALITY OF LIFE IN PEOPLE WITH ALOPECIA

  Syeda Adeela Batool, Prof. Dr. Rafia Rafique (Author)

  1-14

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• TRANSFORMING FRAGILITY TO RESILIENCE: BUILDING A CIVIC CULTURE FOR SUSTAINABLE DEMOCRACY IN PAKISTAN (A CASE STUDY OF THE PERIOD 1988–1999)

  Muhammad Arshed, Prof. Dr. Khawaja Alqama (Author)

  15-24

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• PATTERNS, MOTIVATORS, AND STRATEGIC CONSEQUENCES OF PAKISTAN'S DIGITAL DEPENDENCY ON CHINA (2020–2025)

  Rimsha Afzal (Author)

  25-35

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• ARTIFICIAL INTELLIGENCE AND THE DEMOCRATIZATION OF VIDEO PRODUCTION: A SURVEY STUDY OF ELDERLY AND NON-TECHNICAL USERS’ EXPERIENCES WITH AI-BASED CREATIVE TOOLS

  Rida Zafar, Usman Ehsan (Author)

  36-47

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• A COMPREHENSIVE REVIEW OF SMART GRID AND RENEWABLE ENERGY INTEGRATION IN PAKISTAN

  Sarfraz Hussain, Irfan Ahmed, Muhammad Faisal, Ali Zain Ul Abdeen, Shafique Ahmed Soomro, Jawed Ali Thaheem, Muhammad Raza Punjwani (Author)

  48-70

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• IDEOLOGICAL TRANSFORMATION IN INDIAN FOREIGN POLICY UNDER NARENDRA MODI: AN ANALYSIS OF HINDUTVA IDEOLOGY AND ITS IMPLICATIONS FOR PAKISTAN

  Jamal Ud Din, Iftikhar Ali, Zakirrullah, Ibad Jamil (Author)

  71-80

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• THE MEDIATING ROLE OF MEDIA IN SHAPING PUBLIC OPINION AGAINST WAR: A CONCEPTUAL ANALYSIS OF AGENDA-SETTING AND PROPAGANDA IN THE CONTEXT OF IRAN–US CONFLICT

  Muhammad Arsalan Mehboob, Ahsan Raza, Muhammad Ali (Author)

  81-84

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• AI-GENERATED CONTENT AND AUDIENCE TRUST: A COMPARATIVE STUDY OF HUMAN-PRODUCED AND AI-PRODUCED NEWS STORIES

  Syed Ali Sultan, Dr. Asim Manzoor, Dr. Sohail Riaz, Muhammad Usman Siddique (Author)

  85-95

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• TAHA JABIR AL-ALWANI: ISSUES IN CONTEMPORARY ISLAMIC POLITICAL THOUGHT

  Dr. Muhammad Umar Riaz Abbasi (Author)

  96-105

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• A CALIBRATION-AWARE, SHAP-GROUNDED AUDIT OF CROSS-CORPUS MISINFORMATION CLASSIFICATION ON SOCIAL MEDIA

  Dr. Musarat Karim, Dr. Mustafa Hameed, Ms. Alisha Fida (Author)

  106-123

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• AI-DRIVEN CYBERSECURITY: THREAT DETECTION AND MITIGATION STRATEGIES

  Faizan Sagheer, Muhammad Mubashir Gujjar, Muhammad Usman Akhtar (Author)

  124-130

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• TIKTOK IN RURAL PAKISTAN: EMPOWERING YOUTH THROUGH SOCIAL MEDIA, CULTURAL EXPRESSION, AND ECONOMIC OPPORTUNITIES

  Dr. Ifra Iftikhar, Dr. Irem Sultana, Dr Sajjad Ahmad Pracha (Author)

  131-141

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• ADVERTISING IN THE ATTENTION ECONOMY: STRATEGIC ADAPTATION IN PAKISTAN'S DIGITAL MEDIA LANDSCAPE

  Abeerah Mehreen (Author)

  142-155

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• TRAUMA AND HONOR IN PAKISTANI SOCIETY: A CASE STUDY OF THE WINTER’S TALE AND FASANA-E-AJAIB

  Sumayya Wisal, Saba Ayub Khan, Khuzaima Danish (Author)

  156-163

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• KNOWLEDGE, ATTITUDES AND PRACTICES TOWARDS MELANOMA IN PATIENTS WITH MELANOMA: A CORRELATIONAL STUDY

  Mehmoona Jaffar, Dr. Afifa Anjum (Author)

  164-181

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• PSYCHOSOCIAL AND CLINICAL FACTORS OF PERCEIVED QUALITY OF LIFE IN INDIVIDUALS WITH PRIMARY HYPERTENSION

  Manal Maqsood, Prof, Dr. Najma Najam (Author)

  182-190

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• ADVANCED SMART TEXTILES AND INNOVATIVE FASHION TECHNOLOGIES FOR WEARABLE ELECTRONICS, REAL-TIME HEALTH MONITORING, HUMAN–MACHINE INTERACTION, AND INTELLIGENT CONSUMER APPLICATIONS

  Muhammad Junaid Saleem, Shahzada Atif Naveed, Sameen Aslam, Muhammad Shahzad (Author)

  191-214

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• ETHICAL DIMENSIONS OF POLITICAL ADVERTISING: A TARES MODEL ANALYSIS OF PPP AND PML-N ADS

  Ikram Ullah, Musa Khan, Sumaira Zakir (Author)

  215-230

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• COMPARATIVE REVIEW OF LITHIUM-ION AND SODIUM-ION BATTERIES FOR FUTURE ENERGY STORAGE APPLICATIONS

  Jawed Ali Thaheem, Shafique Ahmed Soomro, Dr. Ahmed Muddassir Khan, Muhammad Raza Punjwari, Ali Zain Ul Abden, Ateeq Ur Rehman (Author)

  231-250

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• ILLNESS PERCEPTIONS, MEDICATION ADHERENCE AND QUALITY OF LIFE IN INDIVIDUALS WITH TYPE 2 DIABETES

  Syeda Fatima Zehra, Dr Najma Najam (Author)

  251-260

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• PROMOTIONAL CAPTURE: ENVIRONMENTAL JOURNALISM AND COMPETING EPISTEMOLOGIES OF LAHORE SMOG COVERAGE ON YOUTUBE

  Aamina Mehmood (Author)

  261-279

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• THE ROLE OF DIGITAL BRANDING AND SOCIAL MEDIA ENGAGEMENT IN SHAPING STUDENT RECRUITMENT DECISIONS IN HIGHER EDUCATION

  Dr. Aqila Rafique, Misbah Khalid (Author)

  280-297

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• PERCEIVED PARENTAL PHUBBING AND ITS INFLUENCE ON ADOLESCENT SMARTPHONE ADDICTION: THE MODERATING ROLE OF GENDER

  Zubash Aslam, Dr. Shazia Habib, Minahil Athar (Author)

  298-312

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• PERCEIVED PARENTAL PHUBBING AND ITS INFLUENCE ON ADOLESCENT SMARTPHONE ADDICTION: THE MODERATING ROLE OF GENDER

  Zubash Aslam, Dr. Shazia Habib, Minahil Athar (Author)

  298-312

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• THE RESTRUCTURED STATE: BIFURCATED JURISPRUDENCE, EXECUTIVE AGGRANDIZEMENT, AND HYBRID CONSTITUTIONALISM UNDER PAKISTAN’S 26TH AND 27TH AMENDMENTS

  Muhammad Ali Rashid (Author)

  313-318

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• MISREPRESENTATION, BLASPHEMY, BRAINWASHING AND DEMONIZATION IN JAVERI’S HIJABISTAN: PROPAGANDA ANALYSIS AGAINST HIJAB

  Nimra Nawaz Kanwal, Dr. Sanniya Sara Batool (Author)

  319-334

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• BIOPOLITICAL FEMINISM AND REPRODUCTIVE NECROPOLITICS IN WAHEED’S “GOLD LEAVES”

  Mehak Fatima, Dr. Sanniya Sara Batool (Author)

  346-364

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• FORCED ISOLATION, SYSTEMIC DEHUMANIZATION AND THE RECLAMATION OF SOVEREIGN AUTONOMY IN THE YELLOW WALLPAPER AND WOMAN AT POINT ZERO: A RADICAL FEMINIST ANALYSIS

  Shehar Bano, Dr. Sanniya Sara Batool (Author)

  365-379

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• MOTIVATIONS BEHIND ONLINE SELF-DISCLOSURE: THE ROLE OF MONETARY REWARDS, RELATIONSHIP MANAGEMENT, AND SUBJECTIVE NORMS AMONG PAKISTANI UNIVERSITY STUDENTS

  Muhammad Usman, Dr. Sana Shahid (Author)

  380-387

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• A MOTHER IS A GHOST: METERNAL TRAUMA AND SELF-ALIENATION IN SETHI'S ARE YOU ENJOYING?

  Meera Sethi (Author)

  388-405

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• IMPACT OF COGNITIVE BIASES ON CONSPIRACY MENTALITY IN YOUNG ADULTS

  Laiba Shahid, Dr. Faiza Safdar (Author)

  406-420

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• GLOBAL POLITICAL TRANSFORMATION AND THE STRATEGIC ROLE OF THE EUROPEAN UNION

  Prof. Dr. Samina Saeed (Author)

  421-429

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• GENDER PERFORMATIVITY AND CHAUVINISTIC PRESSURE IN HOSSEINI'S A THOUSAND SPLENDID SUNS: A BUTLERIAN FEMINIST ANALYSIS

  Zoya Aslam, Dr. Sannya Sarah (Author)

  430-435

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• BEYOND LIKES AND FOLLOWERS: INSTAGRAM ADDICTION, SOCIAL SUPPORT, AND PSYCHOLOGICAL WELL-BEING AMONG THE YOUNG ADULTS

  Mehwish Amjad, Rania Rauf, Arwa Rizvi, Qurat Ul Ain Bokhari, Imran Khan, Muhammad Zeeshan Ali Kallu (Author)

  436-446

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• IMPACT OF GLOBALIZATION ON RELIGIOUS PLURALISM, AND CHRISTIAN COMMUNITY IN PAKISTAN

  Kashif Alexander (Author)

  447-464

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• HOW INFLUENCER QUALITIES SHAPE YOUNG CONSUMERS’ PURCHASE INTENTION: THE MEDIATING ROLES OF PARASOCIAL RELATIONSHIP, TRUSTWORTHINESS, AND PERCEIVED EXPERTISE

  Zubi Ishtiaq, Muhammad Abrar, Qundeel Nasir (Author)

  465-479

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• PAKISTAN’S PARADIGM SHIFT FROM GEOPOLITICS TO GEO-ECONOMICS: A CRITICAL ANALYSIS

  Amna Ashfaq (Author)

  480-489

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• ASSESSMENT OF PUBLIC AWARENESS REGARDING RISK FACTORS AND WARNING SIGNS OF HEART ATTACK AND STROKE IN DISTRICT MARDAN

  Muhammad Adil, Saadia Wali, Nadeem, Sahara Siraj, Sana Rahim, Jalwa Urooj, Jamila Firdous, Sunmbal Rahim, Amjid Ali (Author)

  497-501

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• CONSTRUCTION AND VALIDATION OF ALGORITHM ANXIETY SCALE

  Muhammad Khurram Shah, Syeda Raiha (Author)

  502-518

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• THE GEOPOLITICS OF INTERVENTION: RUSSIA’S INFLUENCE IN THE CENTRAL AFRICAN REPUBLIC AND ITS IMPACT ON UN PEACEKEEPING

  Mobin Ahmad, Prof Dr Sajjad Ali (Author)

  519-522

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• SECTARIAN FRAMING FOR GEOPOLITICS: HOW SAUDI, IRANIAN AND QATARI MEDIA CONSTRUCT SUNNI-SHIA NARRATIVES IN THE YEMEN AND SYRIA WARS

  Isha Arif (Author)

  523-531

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• AN ANALYSIS OF ISSUE SALIENCE. ATTRIBUTE FRAMING, AND THEMATIC PRIORITIZATION OF DAWN NEWS ON CLIMATE CHANGE (2025–2026)

  Anila Abid, Dr. Qasim Mahmood, Muhammad Kashif Khursheed (Author)

  532-543

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• INTEGRATION OF AI AND MACHINE LEARNING IN NURSING CLINICAL DECISION SUPPORT

  Faizan Rafique, Basit Ali Arain (Author)

  544-548

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• FRAMING THE SYNTHETIC: A REVIEW OF HOW AI-GENERATED AND FAKE-NEWS NARRATIVES ARE CONSTRUCTED AND CONTESTED ON SOCIAL MEDIA

  Umar Nawaz, Areeba Tariq, Pawan Masud (Author)

  549-558

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