POWER DYNAMICS: GENDER ROLES AND HEGEMONIC MASCULINITY IN FAMILY GUY

Abstract

In the realm of film and media studies, the portrayal of power dynamics by media discourse offers a rich tapestry for analyzing societal norms, humor, and the complexities of modern society. Family guy by Seth MacFarlane, portrays Masculine hegemony’s prevalent in society through humor and satire. A number of research has been conducted to highlight the use of satire in social commentary in the animated series The Family Guy but there is inadequate research that Analyses the show with the perspective of “Masculine Hegemony” revealing the portrayal of “gender roles and stereotypes” along with “Privilege and power dynamics”. Therefore, by utilizing Qualitative textual analysis methodology this study aims to analyze the show with the perspective of masculine hegemony. The findings of this study reveal that “Masculine Hegemony” is depicted through portrayal of “gender roles and stereotypes” along with “Privilege and power dynamics with the help characters, dialogues and visuals.