Vol. 7 No. 3 (2026): JOURNAL OF MEDIA HORIZONS

Articles

• QUALITATIVE INVESTIGATION OF QUALITY INDICATORS IN HIGHER EDUCATION AND THEIR IMPACT ON GRADUATE EMPLOYABILITY IN PUNJAB, PAKISTAN

  Muhammad Sohail Hassan, Aqsa Kanwal, Muhammad Tahir Ramzan, Aleena Bashir Awan (Author)

  1-16

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• THE INTERPLAY OF ILLNESS PERCEPTION AND EXISTENTIAL CRISIS: UNRAVELING THEIR IMPACT ON QUALITY OF LIFE AMONG TYPE II DIABETES MELLIMS

  Syed Bilal Shah, Fatima Akabar (Author)

  17-42

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• PORTRAYAL OF ISLAM AND MUSLIMS IN “12 STRONG” AND “THE KERALA STORY” MOVIES: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS

  Nadia Syeda, Aqsa Fatima (Author)

  43-69

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• DIGITAL INFLUENCE AND SUSTAINABLE CHOICES: SOCIAL MEDIA’S ROLE IN THE ACCEPTANCE OF SECOND-HAND FASHION IN PAKISTAN

  Mariam Zaheer Qureshi, Saba Hisham (Author)

  70-95

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• FAUNA FLORA AND FISH: A PREVIEW OF DAILY FOOD PATTERN IN INDUS VALLEY CIVILIZATION

  Dr. Tooba Shafaq Rajput (Author)

  96-128

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• SOCIAL MEDIA ADDICTION, SOCIAL ISOLATION AND MOOD SWINGS AMONG ADOLESCENTS DURING COVID-19 PANDEMIC

  Amna Khalid Qazi, Talat Sohail (Author)

  129-138

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• INTELLECTUAL PROPERTY RIGHTS AND THEIR ROLE IN BUSINESS INNOVATION

  Fazail Asrar Ahmed (Author)

  139-147

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• COCKPITS TO CODES: UNCREWED (UNMANNED) AERIAL VEHICLES (UAVS) AND REVOLUTION IN MILITARY AFFAIRS

  Isma Naseem, Zia Ul Haque Shamsi (Author)

  148-158

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• INEXPERIENCED MEDIA ANCHOR-SHIP IS ADVERSELY IMPACTING THE, NATIONAL EMOTIONS, POLITICS AND DIPLOMACY INSTEAD OF CAUSING PRAGMATIC AWARENESS

  Dr. Hasan Yaser Malik (Author)

  159-170

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• INHERITANCE AND DISSEMINATION OF HENAN FOLK SONGS IN THE CONTEXT OF CULTURAL TOURISM INTEGRATION

  Shang Yongna (Author)

  171-183

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• PRACTICAL EXPLORATION OF PRESERVING HENAN FOLK SONGS IN HIGHER NORMAL MUSIC PEDAGOGY COURSES

  Shang Yongna (Author)

  184-191

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• KATNISS EVERDEEN AS A HERO ARCHETYPE: A JUNGIAN AND CAMPBELLIAN ANALYSIS

  Yusra Naeem, Ms. Selina Aziz, Ms. Sidra Ahmad (Author)

  192-203

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• GENERATIONAL DIFFERENCES IN DIGITAL NEWS ENGAGEMENT: THE ROLE OF TECHNOLOGICAL ACCESS AND MEDIA MOTIVATION IN DERA ISMAIL KHAN

  Dr. Zeeshan Qasim (Author)

  204-216

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• WORKPLACE HARASSMENT, WORK–FAMILY CONFLICT, AND TURNOVER INTENTION AMONG WOMEN ENGINEERS IN PAKISTAN

  Iqra Asif, Amina Muazzam, Aqsa Shabbir (Author)

  217-227

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• EFFECT OF CLIMATE-RELATED RESOURCE SCARCITY ON MATERNAL HEALTH IN LAHORE METROPOLITAN

  Kinza Iman, Prof Dr. Haq Nawaz (Author)

  228-234

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• SOCIO-CULTURAL BARRIERS TO WOMEN’S PARTICIPATION IN COMMUNITY CONFLICT RESOLUTION IN URBAN PUNJAB, PAKISTAN

  Tilawat Hussain, Prof Dr. Haq Nawaz Anwar (Author)

  235-243

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• THE PREDICTIVE ROLE OF SELF-CONTROL IN SMARTPHONE ADDICTION AND LONELINESS AMONG ADULT SMARTPHONE USERS

  Sadaf Shahid, Raheela Ashraf, Iram Naz (Author)

  244-252

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• NOT A KING, WHEN THE SYSTEM IS A RULER: A SYSTEMS-FUNCTIONAL ANALYSIS OF THE INSTITUTIONAL INTERLOCK IN THE INDUS VALLEY CIVILIZATION

  Syeda Sitwat Hasan, Prof Dr Tariq Waheed (Author)

  253-265

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• THE INTERSECTION OF RELIGIOUS FREEDOM AND SOCIAL JUSTICE: AN ANALYSIS OF SOCIAL AND CIVIL RIGHTS OF RELIGIOUS MINORITIES IN PAKISTAN

  Kashif Alexander (Author)

  266-281

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• THE SOCIOLOGY OF GENDER AND ACADEMIC OUTCOMES IN PAKISTANI UNIVERSITY SPACES

  Muhammad Shoaib, Azhar Abbas, Samia Shamraiz, Farooq Abdullah (Author)

  296-314

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• DRIVEN DECISION MAKING IN MODERN ORGANIZATIONS: A MANAGEMENT SCIENCE APPROACH

  Ashfaque Ali Banbhan, Ikhtiar Ahmed Khoso, Masood Abass Khoso (Author)

  315-334

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• CODE-SWITCHING IN PAKISTANI BEAUTY AND LIFESTYLE YOUTUBE VLOGS: A SOCIOLINGUISTIC ANALYSIS

  Fazila Kousar, Nazia Anwar, Iman Fatima (Author)

  335-345

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• ROLE OF FACEBOOK IN CHANGING THE BEHAVIOUR VALUES AMONG PESHAWAR UNIVERSITY STUDENTS

  Izhar Mehmood (Author)

  346-390

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• REASSESSING THE ISRAEL–PALESTINE TWO-STATE SOLUTION: AN ANALYSIS OF GAZA’S 20-POINT PEACE PLAN

  Husnain Naseer, Raheela Saleem, Dr. Muhammad Munib Khalid (Author)

  391-400

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• DRIVEN DECISION MAKING IN MODERN ORGANIZATIONS: A MANAGEMENT SCIENCE APPROACH

  Ashfaque Ali Banbhan, Ikhtiar Ahmed Khoso, Masood Abass Khoso (Author)

  401-420

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• EFFECT OF NEWS MEDIA CREDIBILITY ON PUBLIC TRUST IN GOVERNMENT DURING CRISES IN PAKISTAN: THE MEDIATING ROLE OF PERCEIVED INFORMATION TRANSPARENCY AND THE MODERATING ROLE OF SOCIAL MEDIA USAGE

  Asia Rahman Khan Lodhi, Dr. Zahid Malik (Author)

  421-430

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• A SYSTEMATIC REVIEW OF DIGITALIZATION AND ENTREPRENEURIAL PERFORMANCE

  Shazia Shahab Shaikh, Sarfraz Ali Malak (Author)

  431-449

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• FROM MOSQUE TO MEGABYTE: THE FRAGMENTATION OF RELIGIOUS AUTHORITY IN THE DIGITAL AGE

  Rimsha Sarwar (Author)

  450-460

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• RESEARCH ON THE CHARACTERISTIC PATHWAYS FOR INTEGRATING TRADITIONAL HENAN NURSERY RHYMES INTO PRESCHOOL EDUCATION CURRICULUM SYSTEMS

  Shang Yongna, Zhang Shanshan (Author)

  461-469

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• INNOVATIVE PRACTICE OF INTRODUCING TRADITIONAL HENAN NURSERY RHYMES INTO THE PRESCHOOL EDUCATION CURRICULUM SYSTEM

  Shang Yongna, Zhang Shanshan (Author)

  470-478

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• LANGUAGE AS A TOOL OF POLITICAL CONTROL IN THE NOVEL 1984 BY GEORGE ORWELL

  Awais Mumtaz Ali, Farman Ullah, Palwasha Habib (Author)

  479-488

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• THE VISUAL ANALYSIS OF ‘PERILOUS ORDER’ BY SHAZIA SIKANDER

  Anum Mahmood, Sumbal Azeem (Author)

  489-502

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• EMERGING CHALLENGES AND TECHNOLOGICAL IMPACT ON HUMAN RIGHTS INSTITUTIONS

  Dr. Suwaibah Qadri (Author)

  503-511

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• EFFECTS OF SOCIAL MEDIA ADVERTISEMENT AND BRAND AWARENESS ON BRAND IMAGE IN CONSUMER’S MIND

  Dr Sh.M.Fakhre Alam Siddiqui, Ibtesaam Ahmed (Author)

  512-532

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• PRESS VS BRITISH CENSORSHIP: STRUGGLES DURING THE FREEDOM MOVEMENT

  Khizar Jawad, Ghulam Shabbir (Author)

  533-542

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• LEADING WITHIN LIMITS: PRIVATE SCHOOL HEADS’ EXPERIENCES OF AUTONOMY, CONTROL, AND PROFESSIONAL CONFLICT

  Sadia Yousaf, Dr. Ayesha Afzal (Author)

  543-557

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• ASSISTIVE TECHNOLOGY FOR STUDENTS WITH VISUAL IMPAIRMENT AT THE SECONDARY LEVEL: AVAILABILITY AND DEMOGRAPHIC DIFFERENCES

  Sarfraz Ahmad Khan, Dr Laila Khalid, Dr Ghazala Ishrat (Author)

  558-570

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• THE IMPACT OF CRYPTOCURRENCIES AND ALTERNATIVE CURRENCIES ON DE-DOLLARIZATION IN THE NEXT DECADE

  Shiza Majid, Muhammad Fahad (Author)

  571-580

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• THE IMPACT OF AI ON PAKISTANI MEDIA: OPPORTUNITIES AND CHALLENGES

  Asad Ullah, Hafiz Muhammad Ammar, Sara Anwar (Author)

  581-594

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• EFFECTIVENESS OF THE PREVENTION OF ELECTRONIC CRIMES ACT 2016 IN COMBATING CYBER HARASSMENT IN PAKISTAN

  Iqra Shahid (Author)

  595-603

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• THE PSYCHOLOGY OF AI IN EDUCATION: HOW MEDIA SHAPES LEARNING EXPERIENCES

  Muhammad Naveed, Dr. Habib Ahmed Khan, Rafia Riaz (Author)

  604-618

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• AI-EMPOWERED DATA SCIENCE FRAMEWORK FOR REAL-TIME CYBER THREAT DETECTION AND RESPONSE

  Riyan Athar, Hamna Anis, Neelam Alam, Um-e-Farwa, Jamal Shah, Aimen Munawar, Mian Muhammad Danyal (Author)

  619-622

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• DIGITAL DIPLOMACY IN THE 21ST CENTURY: COMPARATIVE FOREIGN POLICY STRATEGIES OF LEADING STATES

  Farwa Kunwal, Noor Ul Nasir, Muhammad Huzaifa, Dr Asghar Ali (Author)

  623-632

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• TEACHING ATTRIBUTES AND STUDENT OUTCOMES: EVALUATING TEACHERS EFFECTIVENESS AT THE PRIMARY LEVEL IN DISTRICT KOTLI, AJ&K

  Dr. Muhammad Naqeeb ul Khalil Shaheen, Hajira Naqeeb, Taswar Hussain (Author)

  633-647

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• MEDIA, SUSTAINABILITY, AND FEMALE EDUCATION IN PAKISTAN: A SUSTAINABLE COMMUNICATION FRAMEWORK FOR SOUTH PUNJAB

  Muhammad Junaid Ghauri, Naseer Ahmed, Nadia Saleem, Abdul Rehman Khalil (Author)

  648-659

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• CLIMATE VULNERABILITY AND DEVELOPMENT CHALLENGES IN SOUTH ASIA: A COMPARATIVE ANALYSIS OF PAKISTAN AND INDIA

  Zoofishan Amir, Muhammad Arshad Pasha (Author)

  660-668

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• FROM STRATEGIC DEPTH TO STRATEGIC UNCERTAINTY: A CRITICAL ANALYSIS OF PAKISTAN–AFGHANISTAN RELATIONS IN THE POST-2021 ERA

  Dr. Zulfiqar Ali, Dr. Sapna Mumtaz, Naveed Ahmad (Author)

  669-677

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• HEALTH INFLUENCER EXPOSURE AND REPRODUCTIVE HEALTH AWARENESS AMONG YOUNG WOMEN IN PAKISTAN

  Nayab Bibi, Dr. Amber Ferdoos (Author)

  678-693

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• RESISTANCE AND REINFORCEMENT: A FEMINIST CRITICAL DISCOURSE ANALYSIS OF HASHTAGS AND DIGITAL CAMPAIGNS

  Ms. Nayab Bibi, Dr. Saira Batool (Author)

  694-706

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• THE STRAIT OF HARMUZ: A GATEWAY TO WORLD’S TRADE AND BUSINESS

  Dr. Muhammad Tariq, Samia Mushtaq (Author)

  707-714

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• TEACHERS' ROLE IN RELIGIOUS EDUCATION PROMOTION AT SECONDARY LEVEL: A SURVEY STUDY OF TEHSIL KALLAR SYEDAN

  Dr. Muhammad Naqeeb ul Khalil Shaheen, Hajira Naqeeb, Kashmala Mehboob (Author)

  715-726

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• KNOWLEDGE AND PRACTICES REGARDING ANTIBIOTIC RESISTANCE AMONG NURSES AND PARAMEDICS IN PUBLIC AND PRIVATE HOSPITALS IN PARACHINAR.A DESCRIPTIVE CROSS SECTIONAL STUDY

  Bibi Ayma Batool, Shahida Bibi, Bakhtawer, Haseena, Noori Sahar (Author)

  727-749

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