INHERITANCE AND DISSEMINATION OF HENAN FOLK SONGS IN THE CONTEXT OF CULTURAL TOURISM INTEGRATION

Abstract

It is in this backdrop that the living inheritance and innovative transfer of traditional musical intangible cultural heritage has taken over to be the center of focus of cultural development, amidst a historical background of the integration of cultural tourism to a national strategy. Being a major nurturing place of Chinese civilization, the folk song materials of Henan are the gloves of deep historical memory and culture genetic material of a region. This paper is an analysis of Henan folk songs and looks into their cultural worth and tourism conversion potential in a systematic manner. It splits contemporary issues of challenges in inheritance and dissemination, suggest six prongs of cultural-tourism integration route that revolves around revitalizing content, novelizing scenarios, extending channels, brand-building, enhancing mechanisms, and offering coordination. This model provides realistic purpose on how to incorporate traditional music intangible cultural heritage in tourist culture.