INEXPERIENCED MEDIA ANCHOR-SHIP IS ADVERSELY IMPACTING THE, NATIONAL EMOTIONS, POLITICS AND DIPLOMACY INSTEAD OF CAUSING PRAGMATIC AWARENESS

Abstract

New millennium added new Television Channels in Pakistan which unfortunately invigorated an economic competition, thus racing for more viewership and money at any cost instead of creating much needed awareness among the masses. Almost every channel introduced the notion of Talk Shows which necessitated a hunt for the experienced and expert anchor persons. However in order to win the competition, media houses even felt satisfied to present novice anchor persons. Astonishingly such novice anchor persons tried to and are still trying to cover wide array of subject ranging from academics, religion, economy, politics, warfare, criminology, environments, international relations and even spiritualism as experts on all the subjects. This attitude of swindle experts on mosaic of subjects has not only affected the notion of awareness but has also affected the impression of such novice anchors and money minting media houses. This attitude has is supporting propaganda, hence it is not only impacting the national emotions but also the diplomacy.