Vol. 6 No. 7 (2025): JOURNAL OF MEDIA HORIZONS

Articles

• THE INFLUENCE OF SOCIAL MEDIA USE ON STUDENTS’ PSYCHOLOGICAL WELL-BEING AND ACADEMIC ACHIEVEMENT IN EDUCATIONAL INSTITUTIONS

  Ms Maria Bashir, Saima Zahoor, Wajahat Karim, Neelam Mehmood (Author)

  01-20

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• PREVALENCE OF HIGH BLOOD PRESSURE AND QUALITY OF LIFE IN CRF PATIENTS IN KIDNEY CENTRE HAYATABAD PESHAWAR

  Amjid Ali, Abdur Raziq, Sofia Bibi, Mubashira Aman, Emad Khan, Asaf Khan, Waqas Ahmad, Salman Khan, Muhammad Aftab, Tariq Aziz, Aamir (Author)

  510-559

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• THE INTELLECTUAL STRUCTURE OF GLOBAL MEDIA ETHICS RESEARCH (1974-2025): A BIBLIOMETRIC AND SCIENCE-MAPPING STUDY

  Saleem Akhtar (Author)

  1272-1292

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• “ENVIRONMENTAL JUSTICE AND HUMAN RIGHTS IN PAKISTAN: A CRITICAL ANALYSIS OF ARTICLE 9A AND INTERNATIONAL TREATY OBLIGATIONS.”

  Muhammad Akif Sher (Author)

  1293-1301

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• EVALUATING THE IMPACT OF GREEN BONDS ON CORPORATE ENVIRONMENTAL PERFORMANCE: EVIDENCE FROM EMERGING MARKETS

  Ikhtiar Ahmed Khoso, Masood Abass Khoso, Haji Ahmed (Author)

  1302-1314

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• NEURODIVERSITY AND HUMAN RIGHTS IN PAKISTAN: RETHINKING EARLY CHILDHOOD EDUCATION AND UPBRINGING PRACTICES

  Muhammad Okasha Anwar (Author)

  1315-1324

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• IMPACT OF SOCIAL MEDIA ADDICTION ON RUMINATION IN YOUTH: THE ROLES OF FEAR OF MISSING OUT, SUBJECTIVE HAPPINESS, AND DIGITAL WELLBEING

  Anood Khan, Kamran Azam, Abdul Latif (Author)

  1325-1336

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• ROLE OF POSITIVE-NEGATIVE RELIGIOUS COPING AND PERCEIVED SOCIAL SELF-EFFICACY IN THE DEVELOPMENT OF RELATIONSHIP SATISFACTION AMONG MARRIED INDIVIDUALS

  Iram Naz, Aamnah Saleem (Author)

  1337-1344

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• EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA USE AND LONELINESS ACROSS DIFFERENT AGE GROUPS: THE MODERATING ROLE OF SELF-CONTROL

  Huria Afzal, Sundas Ali, Maham Tanveer, Wajiha Khalid, Haider Ali, Farayha Ahsan Jan (Author)

  1345-1355

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• LEADERSHIP STYLE, ORGANIZATIONAL COMMITMENT, AND WORK ENVIRONMENT AS DETERMINANTS OF EMPLOYEE JOB SATISFACTION: EVIDENCE FROM THE BANKING SECTOR OF PAKISTAN

  Mr. Ghulam Mustafa Shaikh, Dr. Athar Hussian Soomro, Mr. Sajjad Jan Muhammad Khuhro, Mr. Ghulam Mustaza Sheikh (Author)

  1356-1369

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• AI-ENHANCED ERP SYSTEMS: DRIVING DIGITAL TRANSFORMATION IN SMES BY IMPROVING EFFICIENCY, STRENGTHENING SUPPLY CHAINS AND EMPOWERING THE WORKFORCE.

  Deni Ruben Moreira (Author)

  1370-1379

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• MEDIA LITERACY AS A DETERMINANT OF EFFECTIVE PUBLIC HEALTH COMMUNICATION IN THE DIGITAL AGE

  Khurram Shams, Dr Abida Noureen (Author)

  1380-1393

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• AI AS A BRAND AGENT: EXPLORING THE TRUST MEDIATED EFFECTS OF PERSONALIZATION ON CONSUMER DECISIONS

  Syed Faiz Ali (Author)

  1394-1406

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• GREEN CATALYSIS APPROACHES FOR SUSTAINABLE SYNTHESIS OF HETEROCYCLIC COMPOUNDS

  Marriam Shoukat, Yasmeen Gull, Rizwan Nasir Paracha (Author)

  1407-1418

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• THE INFLUENCE OF GENDER REPRESENTATION IN ANIMATED MEDIA ON THE PERCEPTION AND SELF-IDENTIFICATION OF SEXUAL ORIENTATION AMONG PAKISTANI YOUTH.

  Sadia Younas, Wahaj Khan, Dr. Asim Manzoor, Muhammad Usman Siddqiue (Author)

  1419-1433

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• CIVIL LIBERTIES UNDER STRAIN: AN ANALYSIS OF PAKISTAN’S COMPLIANCE WITH ICCPR OBLIGATIONS IN LIGHT OF THE 2024 PERIODIC REVIEW

  Asfar Ahmad Minhas (Author)

  1434-1437

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• THE ISRAEL–PALESTINE CONFLICT: HISTORICAL ROOTS, POLITICAL DYNAMICS, AND CONTEMPORARY PERSPECTIVES

  Nargis Akhtar, Shumaila Jaffar, Dr. Muhammad Hatim (Author)

  1438-1446

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• EXPLORING ICT INTEGRATION PRACTICES IN UNIVERSITY TEACHING: INSIGHTS FROM THE TPACK MODEL

  Hafiza Esha Amir, Dr. Ahmad Bilal Cheema, Dr. Tariq Saleem Ghayyur (Author)

  1447-1453

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• MOBILE PHONE VOICE COMMUNICATION AND GRAMMAR OF WRITTEN LANGUAGE: A REVIEW

  Nasir Khan, Abdullah Jan, Muhammad Saleem Kurdzada, Muhammad Anwar (Author)

  1454-1468

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• THE INFLUENCE OF ONLINE LEARNING IN OFFLINE LEARNING AMONG JOURNALISM STUDENTS ON EXAM PERFORMANCE: A CASE STUDY OF KHYBER PAKHTUNKHWA

  Amna Bibi, Dr. Sajjad Ali, Jan Muhammad, Sawaira Khan, Rashid Menhas (Author)

  1469-1487

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• CULTURAL CONSTRUCTIONS OF DOMESTIC RELATIONSHIP PASHTUN FOLK TAPPA: A QUALITATIVE ANALYSIS OF GENDER, CONTROL, AND VIOLENCE

  Maria Afzal (Author)

  1488-1496

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• THE INFLUENCE OF PARENTAL INVOLVEMENT ON THE LEARNING OF SLOW LEARNERS IN TRADITIONAL PUBLIC SCHOOLS IN PAKISTAN: A CASE-STUDY INQUIRY

  Ayesha Mehmood (Author)

  1497-1510

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• SYSTEM AND SOCIO-COGNITIVE DETERMINANTS OF STUDENT SATISFACTION IN PAKISTANI HIGHER EDUCATION

  Adnan Jahangir Panhwar, Najma Imtiaz Ali, Aadil Jamali, Imtiaz Ali Brohi (Author)

  1511-1525

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• A COMPARATIVE ANALYSIS OF LEXICO-GRAMMATICAL STANCE FEATURES IN SOCIAL SCIENCES AND NATURAL SCIENCES MPHIL DISSERTATIONS: AN EPISTEMOLOGICAL PERSPECTIVE

  Muhammad Usama, Dr. Rab Nawaz Khan (Author)

  1526-1537

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• CIVIL SOCIETY AND THE ROLE OF CIVIL SOCIETY ORGANIZATIONS IN THE CASE OF ENFORCED DISAPPEARANCES IN BALOCHISTAN

  Mahnoor Ijaz, Sadia Tehseen, Anza Bibi, Junaid Karim (Author)

  1538-1544

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• MEASURING THE WOMEN VOTER’S POLITICAL EMPOWERMENT IN PUNJAB

  Omair Azam, Dr. Ra’ana Malik (Author)

  1545-1564

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• THE POLITICS OF THE FEMALE BODY: A FEMINIST CRITIQUE OF SEXUALITY, SCIENCE AND SURVEILLANCE IN UZMA ASLAM'S "THE GEOMETRY OF GOD"

  Sayyad Ali, Tahmeed Ahmad (Author)

  1565-1575

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• GREEN BONDS AND SUSTAINABLE INVESTMENT: ASSESSING THE IMPACT OF GREEN FINANCE ON CLIMATE CHANGE MITIGATION

  Ahsan, Haji Ahmed, Raheel Ahmed Khan (Author)

  1576-1589

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• MOURNING IN THE FEED: FACEBOOK AS A DIGITAL GRAVEYARD AND THE EMOTIONAL POLITICS OF ONLINE MEMORIALIZATION

  Shahnam Ali Baig, Dr. Rabia Noor (Author)

  1590-1598

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• UNDERSTANDING COMPULSIVE BUYING IN THE METAVERSE: A DUAL-ROUTE PERSUASION PERSPECTIVE

  Dr Moin Ahmad Moon, Syeda Rehma Bukhari, Ashal Khan, Nouman Aslam, Zeeshan Haider (Author)

  1599-1613

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• CRIMINALIZING CIVIL DISPUTES: MISUSE OF SECTIONS 406 AND 420 PPC, EROSION OF DUE PROCESS, AND THE QUEST FOR PROCEDURAL REFORM IN CRIMINAL JUSTICE SYSTEM

  Ahsan Shakeel (Author)

  1614-1625

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• MEDIA INFLUENCE ON CLIMATE CHANGE DISCOURSE IN PAKISTAN: A CRITICAL REVIEW

  Irtaza Batool, Ayesha BiBi, Dr. Mohsin Hassan (Author)

  602-609

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• DIGITAL MEDIA, MORAL PANIC, AND CULTURAL NEGOTIATION: A CASE STUDY OF LAZWAL ISHQ IN PAKISTAN

  Afifa Akbar, Chaudhary Abdullah Zafar, Dr. Mohsin Hassan (Author)

  610-616

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• MEASURING PUBLIC PERCEPTIONS REGARDING CLIMATE CRISIS IN PAKISTAN

  Noor Ul Ain Azam Khan, Dr. Samrana Afzal, Azhar Shahbaz Khan (Author)

  617-627

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• DISMANTLING EUROCENTRIC BEAUTY: A CRITICAL DISCOURSE ANALYSIS OF TEHREEK-E-BANO’S ‘SONG OF THE FLOWERS’ CAMPAIGN

  Mariyah Qayyum (Author)

  628-635

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• CLIMATE CHANGE A GREATER THREAT TO HUMANITY THAN TERRORISM

  Namrah Kalsoom, Javeria Naeem, Dr. Muhammad Hatim (Author)

  636-645

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• ASSESSING THE IMPACT OF HISTORICAL LAND USE AND LAND COVER CHANGES ON ECOSYSTEM SERVICES: EVIDENCE FROM SARGODHA, PUNJAB, PAKISTAN

  Muhammad Atizaz Ahsan, Braima Pascal Komba, Abdus Samie, Sadaf Akram, Anam Fatima, Muhammad Huzaifa (Author)

  646-658

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• TRANSLATING CULTURE-BOUND AND RELIGIOUS EXPRESSIONS IN TOBA TEK SINGH: A SKOPOS-BASED CORPUS STUDY

  Humaira Irshad, Moneeba Habib (Author)

  659-669

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• CHALLENGES OF ENGLISH-MEDIUM INSTRUCTION AND THE ROLE OF TEACHERS IN FACILITATING LEARNING: A QUALITATIVE STUDY OF SECONDARY SCHOOL STUDENTS IN SINDH

  Muhammad Abraiz Anza, Laraib Memon (Author)

  670-677

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• DISASTER COMMUNICATION STRATEGIES IN FLOOD RESPONSE: A CASE STUDY OF THE PUNJAB DISASTER MANAGEMENT AUTHORITY (PDMA)

  Zafar Ali, Dr. Mian Ahmad Hanan, Dr. Noshina Saleem (Author)

  678-700

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• CLIMATE CHANGE AND HUMAN SECURITY: CRITICAL STUDY

  Ahtisham Hussain (Author)

  701-711

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• PAKISTANI MEDIA COVERAGE OF MILITANCY IN BALOCHISTAN & KHYBER-PAKHTUNKHWA: REGIONAL BIASES IN TERRORISM REPORTING AND REPRESENTATION OF LOCAL GRIEVANCES VS SECURITY NARRATIVES

  Syed Abdur Rahman (Author)

  712-714

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• MISREPRESENTATION OR MARGINALIZATION? A STUDY ON PASHTUN DEPICTION IN ENTERTAINMENT MEDIA

  Wafa Naeem, Imbisat Javed (Author)

  715-726

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• SMART URBANIZATION, CLEAN ENERGY TRANSITION, AND CO₂ EMISSIONS: DYNAMIC EVIDENCE FROM OECD ECONOMIES

  Andaleeb Kaosar, Fatima Sharif, Muhammad Farooq Ahmad (Author)

  727-741

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• THE RURAL–URBAN DIVIDE IN DIGITAL READINESS FOR AI INTEGRATION: A QUALITATIVE STUDY OF PAKISTANI TEACHERS’ PERSPECTIVES

  Mehtab Hussain (Author)

  742-756

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• THE SECOND TRIAL: HOW MORAL SCRUTINY SHAPES SURVIVOR’S LIVES IN SOUTH ASIA

  Fatima Tariq, Uroosh Dar, Dr. Mohsin Hassan Khan (Author)

  757-764

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• STRESS APPRAISAL, COGNITIVE EMOTION REGULATION AND FUNCTIONAL IMPACT ON WOMEN WITH PREMENSTRUAL SYNDROME

  Mahvish Rafique, Dr.Tehreem Arshad (Author)

  765-779

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• ASSESSING PARENTAL PERCEPTIONS AND ACTUAL BEHAVIORAL EFFECTS OF VIDEO GAMES ON YOUTH

  Zeerak Ahmed, Zoha Khalid (Author)

  780-791

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• THE ROLE OF CAMERA FILTERS IN SHAPING BEAUTY STANDARDS AND UNREALISTIC EXPECTATIONS

  Zoha Khalid, Zeerak Ahmed (Author)

  792-800

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• USING THE STYLISTIC LENS TO COMPARE PAKISTANI MAINSTREAM DRAMAS AND OTT WEB SERIES

  Hira Shakil, Dr. Muhammad Ali (Author)

  801-821

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• THE INFLUENCE OF NEW MEDIA ON THE WATCHDOG ROLE OF JOURNALISM IN PAKISTAN: MISINFORMATION, CREDIBILITY, AND TWITTER

  Muhammad Aalijah Fareed Khan, Saba Khalil (Author)

  822-833

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• AI IN MEDIA PROFESSIONS: TRENDS, CHALLENGES, AND PROFESSIONAL NORMS; A SYSTEMATIC LITERATURE REVIEW (2024–2025)

  Dr. Wajid Zulqarnain, Dr. Mumtaz Aini Alivi (Author)

  834-846

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• SHAPING ENVIRONMENTAL CONSCIOUSNESS THROUGH DIGITAL MEDIA: A THEMATIC ANALYSIS OF CLIMATE TV ON YOUTUBE

  Dr. Naveed Ullah Hashmi, Dr. Wajid Zulqarnain (Author)

  847-864

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• GESTALT PRINCIPLES TO EVALUATE VISUAL DESIGN QUALITY OF PAKISTAN'S LEADING NEWS WEBSITES

  Amna Zulqarnain, Dr. Mumtaz Aini Alivi (Author)

  865-892

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• DIGITAL PROPAGANDA AND HYBRID WARFARE: A CONTENT ANALYSIS OF ANTI- PAKISTAN NARRATIVES ON SOCIAL MEDIA

  Areesha Khattak, Shahab Uddin Khan (Author)

  893-904

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• A COMPARATIVE STUDY OF MACHINE LEARNING AND CLASSICAL STATISTICAL MODELS IN CREDIT RISK PREDICTION

  Dr Arzoo kanwal, Sohrab Khan Magsi, Aamir Hayyat (Author)

  905-921

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• STEM EDUCATION AS A PATHWAY TO WOMEN’S EMPOWERMENT IN PAKISTAN: A SYSTEMATIC REVIEW GROUNDED IN TRANSFORMATIVE LEARNING THEORY

  Dr. Zahid Ullah, Dr. Sumera Imran, Dr. Sara Rafiq (Author)

  922-929

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• ARTIFICIAL INTELLIGENCE (AI) AND THE FUTURE OF HUMAN EMPLOYMENT

  Ali Khan, Maheen Sultan, Dr Muhammad Hatim (Author)

  930-938

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• THE LEGAL FUNDAMENTALS OF OUT-OF-SCHOOL CHILDREN

  Muhammad Essa Shah (Author)

  939-944

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• THE IMAGINATION OF GANDHARA IN THE PUNJAB A VIEW FROM THE DEPARTMENT OF ARCHAEOLOGY, UNIVERSITY OF THE PUNJAB, LAHORE

  Ifqut Shaheen (Author)

  945-948

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• LABOR, EXPLOITATION AND THE CONSTRUCTION OF ECONOMIC IDENTITY: A CRITICAL ANALYSIS OF FRANZ KAFKA'S THE METAMORPHOSIS

  Javeria Urooj, Fazilat Moeen (Author)

  949-961

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• PSYCHOLOGICAL EFFECTS OF AI GENERATED MEDIA NARRATIVES IN THIRD WORLD COUNTRIES

  Dr. Sara Anwar, Tanveer Nasir, Dr. Sikander Ali, Wajahat Karim (Author)

  962-982

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• RETIREMENT RESOURCES, SELF-COMPASSION AND RETIREMENT ANXIETY IN PRE-RETIREMENT INDIVIDUALS

  Yusra Khan, Humaira Naz (Author)

  983-1021

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• MEDIA AS A CATALYST FOR WOMEN’S DIGITAL EMPOWERMENT IN PAKISTAN

  Asma Javed (Author)

  1022-1035

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• SMOG AS A PERSISTENT PUBLIC HEALTH AND GOVERNANCE CHALLENGE: A CRITICAL ANALYSIS OF MEDIA SILENCE AND POLICY INADEQUACIES IN PAKISTAN

  Bushra Shahid (Author)

  1036-1059

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• METAVERSE AVATARS: SHAPING IDENTITY, SOCIAL PRESENCE AND REAL-WORLD SELF-PERCEPTION

  Anum Naz, Dr. M. Rashid, M. Abdullah Ejaz (Author)

  1060-1069

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• ROLE OF SOCIAL MEDIA IN PROLIFERATING EXTREMISM ONLINE

  Fahad Malik, Tayyeba Pervaiz Mughal, Ghazan Bin Mateen (Author)

  1070-1082

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• MEDIA-GOVERNMENT RELATIONS DURING PTI AND PDM GOVERNMENTS AN ANALYSIS IN STRUCTURAL-FUNCTIONAL PERSPECTIVE

  Ghazan Bin Mateen, Fahad Malik, Muhammad Taqi, Maheera Ahsen (Author)

  1083-1091

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• TRIANGULAR RELATIONSHIP: A CONTENT ANALYSIS OF ADVERTISING TACTICS LEADING OVERBUYING BEHAVIOR, AND CLIMATE COSTS

  Waleed Alam, Amina Arif, Rushdah Tahir, Hira Salman (Author)

  1092-1117

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• IMPACT OF SOCIAL MEDIA ON GYM RETENTION

  Waleed Alam, Amina Arif, Bushra Shahid, Dr. Wajid Zulqarnain (Author)

  1118-1140

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• CLIMATE CHANGE AND NATIONAL SECURITY IN PAKISTAN: EMERGING CHALLENGES AND STRATEGIC PROSPECTS

  Amna Bibi, Chaudhary Muhammad Sultan (Author)

  1141-1147

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• IMPACT OF SOCIAL MEDIA MISINFORMATION ON CREDIBILITY-BASED DISENGAGEMENT FROM BROADCAST MEDIA: ROLE OF MEDIA LITERACY IN YOUTH

  Saddam Malik, Kamran Azam, Muhammad Faheem Jan (Author)

  1148-1169

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• THE IMPORTANCE AND SANCTITY OF HUMAN LIFE IN ISLAM AND ITS PROTECTION

  Dr Tanveer Huma Ansari, Dr. Mehmood ul Hassan Channar, Aqeel Ahmed (Author)

  1170-1177

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• THE EVOLUTION OF PRINT MEDIA THEORIES IN PAKISTAN: HISTORICAL DEVELOPMENT, INDIGENOUS ADAPTATIONS, AND CONTEMPORARY CHALLENGES

  Saadia Chaman Altaf, Usman Ahmed, Saadia Anwar Pasha (Author)

  1178-1184

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• AI-DRIVEN DECISION INTELLIGENCE: TRANSFORMING STRATEGIC MANAGEMENT IN THE ERA OF DIGITAL ENTERPRISES

  Nooreen Zaki, Muhammad Asadullah Shah Pirzada, Muhammad Nabeel Ur Rehman, Syeda Seerat Zahra Naqvi, Mian Muhammad Danyal (Author)

  1185-1191

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• DISCOURSE ON GENDER, RELIGION AND CULTURE IN PAKISTANI DRAMAS: A NARRATIVE ANALYSIS OF PAKISTANI TELEVISION DRAMA.

  Nimra Aziz, Shanzay Imtiaz (Author)

  1192-1199

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• POLICY AND INSTITUTIONAL SUPPORT FOR EQUITABLE ASSESSMENT AND CULTURALLY RELEVANT PEDAGOGY AMONG UNIVERSITY STUDENTS

  Syed Rahat Ali, Muhammad Shoaib, Shamraiz Iqbal, Farooq Abdullah (Author)

  1200-1215

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• LIPASE INHIBITION AND ANTIOXIDANT ACTIVITY OF SELECTED PLANTS.

  Bisma Shafiq, Misbah Shaheen, Dr Awais Masood Kiani (Author)

  1216-1226

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• GC-MS ANALYSIS OF MUSTARD OIL ( BRASSICA CAMPESTRIS) AND EXPLORATION OF THEIR ANTIOXIDANT ACTIVITIES.

  Bisma Shafiq, Misbah Shaheen, Dr Awais Masood Kiani (Author)

  1227-1238

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• MAPPING MUSIC PSYCHOLOGY, MUSIC PERCEPTION, AND AUDITORY PROCESSING (1964-2025): A BIBLIOMETRIC SCIENCE-MAPPING STUDY

  Muhammad Usman Rana (Author)

  1239-1262

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• "DRIVEN BY GENDER: A MULTIMODAL ANALYSIS OF GENDER ROLES IN PAKISTANI CAR COMMERCIALS"

  Laiba Tariq, Ayun Ahmed (Author)

  1263-1271

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• SUSTAINED LEARNING PRACTICES: E-LEARNING AND ITS IMPACT ON THE STUDENTS’ SATISFACTION AND THEIR ACADEMIC PERFORMANCE

  Rabia Mumtaz, Qanita Imtiaz (Author)

  21-27

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• THE SHOWMANSHIP OF MONEY: HOW CURRENCY PRESENTS ITSELF AS A PERFORMANCE IN THE GLOBAL STOCK MARKET

  Minahil Umer, Dr. Arooj Ehsan (Author)

  28-33

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• ANALYSIS OF SOCIAL MEDIA AS A TOOL FOR CLIMATE CHANGE AWARENESS IN PAKISTAN

  Muhammad Asfandyar, Shahab Masood, Dr. Mohsin Hassan Khan (Author)

  34-47

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• THE EVOLUTION OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES, RISKS, AND ETHICAL CHALLENGES

  Asad Ullah, Saima Zahoor, Ijaz Ahmad (Author)

  48-66

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• PAINTED THEMES IN TRUCK ART IN PAKISTAN: A SOCIOLOGICAL PERSPECTIVE

  Moula Bux Naich (Author)

  67-76

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• A COMPARATIVE CORPUS-BASED AND MULTIMODAL ANALYSIS OF PAKISTANI AND INDIAN MILITARY BRIEFINGS IN THE 2025 CONFLICT

  Ateeq Ur Rehman, Anam, Khadija Riaz, Iqra Fatima, Amna Abdul Razzaq (Author)

  77-98

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• PEACE JOURNALISM THROUGH SECURITIZATION PERSPECTIVE: INSIGHTS FROM PAKISTAN

  Dr. Ruqiya Anwar, Dr. Muhammad Junaid Ghauri, Dr. Riffat Alam (Author)

  99-107

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• THE INFLUENCE OF TEACHER-STUDENT POWER DYNAMICS ON LEARNING: A LINGUISTIC AND DISCOURSE-ANALYTICAL STUDY

  Ayesha Batool, Dr. Naveed Nawaz Ahmad, Prof. Dr. Ijaz Asghar, Prof. Dr. Hafiz Ahmad Bilal (Author)

  108-118

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• CLICK, SWIPE, LEARN: DUOLINGO’S IMPACT ON ENGLISH LEARNING AMONG PAKISTANI UNDERGRADUATES

  Azka Jabbar, Dr. Naveed Nawaz Ahmad, Dr. Rabia Faiz, Dr. Hafiz Ahmad Bilal (Author)

  119-129

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• PSYCHOLOGICAL FACTORS BEHIND STUDENTS’ MEDIA ADDICTION AND ITS EFFECTS ON EDUCATION IN PAKISTAN

  Neelam Mehmood, Syeda Nosheen Fatima, Abdullah Khan (Author)

  130-147

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• IMPACT OF SCREEN TIME ON EMOTIONAL REGULATION AND EXECUTIVE FUNCTIONING IN ADOLESCENTS

  Noor Ul Ain, Dr Nazia Bashir (Author)

  148-170

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• EFFECT OF SMARTPHONE ADDICTION AND MENTAL DISTRESS ON UNIVERSITY STUDENT’S ACADEMIC PROCRASTINATION

  Dr. Mahreen Siddiqui, Zainab Siddiqui, Faiqa Aziz, Serwish, Zeshan Tahir (Author)

  171-182

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• LOGISTIC REGRESSION MODELING OF DISEASE RISK FACTORS: A CASE STUDY

  Dr Arzoo Kanwal, Qurratulain Hanif (Author)

  183-196

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• A SOCIOLINGUISTIC ANALYSIS OF CHANGE IN IDIOMATIC EXPRESSIONS ON SOCIAL MEDIA: GEN Z AND MILLENNIALS

  Sadia Syed, Professor Dr. Kamran Ali, Bibi Faseeha (Author)

  197-209

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• ANALYZING SOCIAL MEDIA STRATEGIES AND MOBILIZATION IMPACT (CASE OF PTI)

  Muhammad Ibrahim Saleh, Sarmad Aftab Lashari, Begum Nusrat Bhutto, Ramsha Jahangir, Asif Shahzadi, Jibran llyas (Author)

  210-216

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• THE ROLE OF SOCIAL MEDIA IN STUDENTS’ MENTAL HEALTH AND EDUCATION IN PAKISTAN

  Dr.Sultan Mahmood, Saira Bano, Dr. Zulfiqar Ali Anjum (Author)

  217-239

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• SEMIOTIC RESISTANCE AND QUEER VISIBILITY: LGBTQ+ NARRATIVES IN CHURAILS AND THE ROLE OF YOUTUBE IN PAKISTANI MEDIA DISCOURSE

  Sadaf Zubair (Author)

  240-251

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• WOMEN'S EMPOWERMENT AND MATERNAL HEALTH: SOCIO-CULTURAL BARRIERS TO NUTRITION IN PUNJAB

  Ayesha Batool, Dr. Farkhanda Anjum, Dr. Hafiz Sharjeel Ahmad Doultana, Dr. Kanwal Asghar Awan, Hafsa Naeem, Dr. Shafiq-ur-Rehman Zia (Author)

  252-258

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• RECONCEPTUALIZING THE RIGHT TO EDUCATION IN THE DIGITAL AGE: A HUMAN RIGHTS AND CONSTITUTIONAL ANALYSIS

  Muhammad Junaid Abbas, Urooj Bashir, Iram Masood (Author)

  259-270

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• GLOSSOPHOBIA AND ITS EFFECT ON ESL LEARNERS AT THE COLLEGE LEVEL

  Bibi Faseeha, Dr. Kamran Ali, Sadia Syed (Author)

  271-286

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• FAKE NEWS AND NEWS SEEKING BEHAVIOUR: DOES PARTISANSHIP LEAD TO SELECTIVE EXPOSURE?

  Muhammad Shahbaz Siddique, Dr. Savera Mujib Shami (Author)

  287-305

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• BONDING, BRIDGING, AND LINKING: SOCIAL CAPITAL AND THE SOCIAL INTEGRATION OF AFGHAN IMMIGRANTS IN PAKISTAN

  Fakhta Zeib, Muhammad Haris, Maham Javaid (Author)

  306-317

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• THE ROLE OF DISCURSIVE STRATEGIES IN CONSTRUCTING POLITICAL LEGITIMACY: A CRITICAL DISCOURSE ANALYSIS OF MARYAM NAWAZ SHARIF’S INAUGURAL SPEECH

  Najeeb Ullah, Atif Ur Rahman (Author)

  318-324

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• NARRATIVES OF VICTORY AND VICTIMHOOD: NATIONAL IDENTITY CONSTRUCTION IN UKRAINIAN PRESIDENTIAL SPEECHES (2019–2025)

  Mohaimen Nawab, Sajeel Ahmed Junejo (Author)

  325-332

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• FROM PATRIOTISM TO POPULISM: MEDIA CONSTRUCTION OF NUCLEAR NATIONALISM IN INDIA

  Jannat Rashid, Dr. Syedah Sadia Kazmi (Author)

  333-344

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• ASSESSING AND COMPARING PHYSICAL ACTIVITY LEVELS OF TEACHERS AND BANKERS: A CROSS-SECTIONAL SURVEY STUDY

  Sadaf Latif, Bushra Rehman, Toseer Ahmed, Adil Ali (Author)

  345-359

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