THE SHOWMANSHIP OF MONEY: HOW CURRENCY PRESENTS ITSELF AS A PERFORMANCE IN THE GLOBAL STOCK MARKET

Abstract

The global stock market is not merely an enforcement of financial transactions; it is a place where money is active, and at the same time, it has not only economic meaning, but it also has a symbolic strength. The paper is about the performativity of money and the analysis of how the visual, social, and technological modes of representation of money influence the behavior of investors, the market perception of money, and its impact on the financial performance. By applying the insights of the cultural economy, the monetary theory, marketing, and network analysis, this paper discusses the complexity of the operations of money as a performative entity in the international financial markets.