ANALYZING SOCIAL MEDIA STRATEGIES AND MOBILIZATION IMPACT (CASE OF PTI)

Abstract

PTI and social media relationship is very correlate between each other. The emergence

of party on social media platforms are incredible and many users are keen to observe the spectrum of handling the narratives throughout different period of time. Different strategies are follow by their volunteers and they are capable to develop an efficient way of communication between guidelines and free of dictation from central leadership of the party. I am very concentrate and fully focused over PTI narrative building measures since couple of years and it very reactively affect me through different measures of impactful communication. The narratives tactics are making over different opposed judgmental arguments over social media by volunteers during (2011-2018) and they also emotionally run a campaigns about anticorruption, national pride and governance models during 2018 general election and its really assisted the party narrative among public, get success. During the governance period of PTI, they are mobilized common users towards their successful matters and trying to persuaded the opposing arguments through impactful way of communication which is work very well. It is also called a “Digital Democracy”.