METAVERSE AVATARS: SHAPING IDENTITY, SOCIAL PRESENCE AND REAL-WORLD SELF-PERCEPTION

Abstract

The metaverse redefines identity through avatar-mediated interactions, impacting self-image and social engagement in both real and virtual spheres. Avatars have become effective tools of interaction and self-presentation in the metaverse and virtual worlds. This research examines the impact of avatar-mediated experiences in the metaverse on user identity in real and virtual contexts. Through avatars, users are afforded opportunities to express themselves and interact in a multidimensional manner. Focus group discussions reveal that avatars have a profound impact on identity, supporting attempts to undergo identity experimentation. Although avatars enable self-exploration and bolster social presence, issues around authenticity and consistency between virtual and real identities remain. This research contributes to the understanding of the balance between authenticity and freedom in avatar customization by examining the avatars’ role in identity negotiation, interaction, and psychosocial development in virtual spaces.