Vol. 6 No. 1 (2025): | January - March |

Articles

• IMPACTS OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE IN HIGHER EDUCATION

  Shamim Akhtar, Farooq Abdullah, Tasmia Matloob, Ayesha Malik (Author)

  1-10

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• FINTECH ADOPTION AND SUSTAINABLE PERFORMANCE IN BANKING INSTITUTIONS: THE ROLE OF DIGITAL TRANSFORMATION

  Imran Khan, Muhammad Yusuf Amin, Saeed Akbar (Author)

  11-20

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• AN ETHNOGRAPHIC STUDY OF TRADITIONAL BLUE POTTERY OF MULTAN

  Muzna Matloob, Shagufta Riaz (Author)

  21-28

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• NAVIGATING THE STORM: THE SOCIOECONOMIC IMPACTS OF CLIMATE CHANGE ON PAKISTAN’S VULNERABLE SECTORS

  Muhammad Siraj ul Huda Khan, Nadia Rasheed, Dr. Zulfiqar Ali, Sarwat Siraj (Author)

  29-36

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• LABOR CHALLENGES IN THE HOSPITALITY SECTOR: EXPLORING ETHICAL EMPLOYMENT PRACTICES AND WORKFORCE DEVELOPMENT

  Dr. Muhammad Kamran, Muhammad Dastgeer (Author)

  37-46

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• INTEGRATING GENERATIVE AI INTO STRATEGIC DECISION- MAKING: ANALYZING MANAGERIAL EFFICIENCY, ORGANIZATIONAL CULTURE, AND COMPETITIVE ADVANTAGE

  Syed Manzoor Hussain, Aliza Tabassam, Mobeen Shahid (Author)

  47-54

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• FROM HUMAN TO MACHINE: HOW AI IS TRANSFORMING CONTENT PRODUCTION IN MEDIA

  Safia Fiaz, Arbab Alam Khan, Faisal Aziz, Shaista Ashraff Farooqi, Dr. Sultan Ghazi (Author)

  55-59

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• SPEECH RECOGNITION SYSTEMS: FROM HUMAN PHONETICS TO ARTIFICIAL INTELLIGENCE

  Muhammad Asif, Shahid Ali, Afshan, Irfan Ali Abro (Author)

  60-65

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• THE ASSOCIATION BETWEEN SELF-COMPASSION AND ATTITUDES TOWARDS SEEKING PROFESSIONAL HELP IN YOUNG ADULTS

  Fatima Ayyaz, Aisha Ateeq, Nazia Asif Takkhar, Dr Saima Majeed (Author)

  66-79

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• THE IMPACT OF THE 2024 U.S. PRESIDENTIAL ELECTION ON U.S.- ASIA RELATIONS: A CASE STUDY OF POLICY SHIFTS AND REGIONAL REACTIONS

  Dr. Assad Mehmood Khan (Author)

  80-89

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• FAMILY ENVIRONMENT AND SOCIAL NETWORKING USAGE IN EMERGING ADULTS: A COMPREHENSIVE STUDY

  Shoaib Sattar, Faiz Younas, Shahnila Tariq (Author)

  90-101

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• PRAGMATICS OF MULTIMODAL COMMUNICATION: ASSIMILATING LANGUAGE OF GESTURES AND GAZE

  Dr. Rai Zahoor Ahmed, Ayesha Saleem (Author)

  102-110

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• LIFE SATISFACTION AND RELIGION: A COMPARATIVE STUDY BETWEEN TURKEY AND GERMANY

  Muhammad Hammad Hammadi, Syed Hassan Askari (Author)

  111-121

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• THE ROLE OF SUSTAINABLE MIGRATION IN PAKISTAN'S SOCIOECONOMIC DEVELOPMENT: A COMPREHENSIVE ANALYSIS OF PATTERNS, IMPACTS, AND POLICY FRAMEWORKS

  Zubair Hussain, Nagina Naz, Nayyab Zulfiqar, Dr. Muhammad Imran Tahir, Muhammad Yousaf (Author)

  122-138

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• INTEGRATING PROJECT BASED LEARNING WITH DIGITAL PLATFORMS: IMPACTS ON CREATIVITY AND ENGAGEMENT

  Nasira Perveen, Saeed Ahmad, Rizwan Ali, Adina Aslam (Author)

  139-146

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• AI-POWERED EARLY WARNING SYSTEMS FOR GENOCIDE AND MASS ATROCITIES: A CASE STUDY OF THE ARMENIA-AZERBAIJAN CONFLICT AND THE PROTECTION OF ETHNIC ARMENIANS IN NAGORNO-KARABAKH

  Umama Anwar (Author)

  179-191

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• تخلیق، احساس اور خیال کے باہمی تعلق کی ادراکی جہتیں :ایک ادبی مطالعہ CREATION, EMOTION, & THOUGHT: EPISTEMIC DIMENSIONS OF THEIR INTERRELATION - A LITERARY STUDY

  ڈاکٹر اسد محمود خان (Author)

  192-196

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• MEDIA ORGANIZATIONS AND POLITICAL BIAS PUZZLE: VIEW OF WORKING JOURNALISTS

  Maria Noreen, Dr. Bakht Rawan (Author)

  197-205

• INFLUENCE OF TIK-TOK ON PARENTING STYLES AND MARITAL RELATIONSHIPS: A QUALITATIVE STUDY

  Zartashia Kynat Javaid, Rabia Rehman, Nayab Fatima (Author)

  206-213

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• FRAMING CONFLICT: A SOCIO-COGNITIVE APPROACH TO PRESIDENT BIDEN’S ISRAEL-HAMAS SPEECH

  Munawar Hassan, Jehanzeb Khan, Massab Mukhtiyar (Author)

  214-222

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• REDEFINING DESIGN EDUCATION: HOW AI FOSTERS CREATIVITY AND CRITICAL THINKING IN FJWU’S FEMALE STUDENTS

  Afshan Jamal, Dr. Muhammad Ali (Author)

  223-235

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• PROMOTING SOCIAL JUSTICE: A FRAMEWORK FOR UNDERSTANDING AND ADDRESSING SOCIAL ISSUES

  Waqas Shoukat, Zainab Mustafa, Amna Shahzadi, Mian Raza Shah (Author)

  236-247

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• PAKISTAN GOALS COMMUNICATED & ACTUAL GOALS: A COMPARATIVE ANALYSIS OF KASHMIR POLICY

  Dr. Ijaz Khalid, Muhammad Yasin (Author)

  248-256

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• PRESIDENT TRUMP'S POLICIES TOWARDS PAKISTAN: A RETROSPECTIVE ANALYSIS

  Professor Dr. Zahir Shah (Author)

  257-267

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• EXPLORING CULTURAL IMPERIALISM THROUGH AUDIENCE VIEWERSHIP: BOLLYWOOD AND PUNJABI MOVIES

  Zartashia Kynat Javaid, Aqsa Mubeen, Sayyam Ijaz (Author)

  268-275

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• IMPACT OF EARNING MANAGEMENT ON COST OF DEBT: EMPIRICAL ANALYSIS OF LISTED FIRMS ON PAKISTAN STOCK EXCHANGE

  Tanveer Ahmad, Dr. Muhammad Ilyas, Dr. Samina Rooh, Dr. Muhammad Nisar Khan (Author)

  276-290

• GENDERING MULTIPLE IDENTITIES: A PERFORMATIVITY ANALYSIS OF MARIAM NAWAZ'S SPEECHES IN PAKISTANI POLITICS

  Faria Shaheen, Saeed Ahmed Akhtar, Dr. Mudasar Jahan (Author)

  291-309

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• PERFORMATIVITY AND GENDERING ROLES: A CRITICAL DISCOURSE ANALYSIS OF MARIAM NAWAZ'S SPEECHES AS THE FIRST FEMALE CHIEF MINISTER OF PUNJAB

  Khadija Gulam Hussain, Dr. Mudasar Jahan, Mahnoor Ghani Sheikh (Author)

  310-326

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• INTERNATIONAL MEDIA COVERAGE OF THE ‘REGIME CHANGE’ IN PAKISTAN: A COMPARATIVE CONTENT ANALYSIS

  Nadia Saleem, Nauman Khan, Shireen Khan, Sumaira Zakir (Author)

  327-334

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• SOCIAL MEDIA ALGORITHMS AND THEIR IMPACT ON POLITICAL DISINFORMATION AND MISINFORMATION

  Dr. Ejaz Ali, Uzma Afzal, Akash Arshad, Rao Muhammad Asim (Author)

  335-345

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• THEMATIC ANALYSIS OF THE RESEARCH PAPERS ON POLITICAL USE OF SOCIAL MEDIA IN PAKISTAN

  Dr. Hassan Siddique, Umer Farooqi, Imran Sanaullah, Shiraz Hasnat (Author)

  346-354

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• EMPIRICAL REVIEW OF SOCIAL MEDIA AND ACADEMIC PERFORMANCE OF STUDENTS IN HIGHER EDUCATION

  Farooq Abdullah, Shamim Akhtar, Ayesha Malik (Author)

  355-363

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• DATA PROTECTION LAWS IN PAKISTAN: CHALLENGES AND OPPORTUNITIES

  Ghulam Mustafa Noorani (Author)

  364-374

• CHALLENGES OF COMMUNITY DEVELOPMENT IN PAKISTAN AND WAY FORWARD

  Tahira Naudhani, Rafia Jaweed (Author)

  375-386

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• IMPACT OF GHRM ON SUSTAINABLE FIRM PERFORMANCE THROUGH GREEN DYNAMIC CAPABILITY; THE ROLE OF STRATEGIC FLEXIBILITY: AN EVIDENCE OF CONSTRUCTION INDUSTRY OF PAKISTAN

  Sheraz Hassan, Dr Muhammad Jehangir, Dr. Haider Ali Shams, Imran Khan (Author)

  387-403

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• PATTERNS OF JUVENILE DELINQUENCY: AN IN-DEPTH ANALYSIS OF STREET CHILDREN IN DISTRICT SOUTH KARACHI

  Dr. Syed Khurram Mehdi, Dr. Tahir Hameed Ullah Khan, Dodo Khan (Author)

  404-418

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• LOSS OF MEANING IN THE PROPHET: AN INTERCULTURAL PRAGMATIC PERSPECTIVE

  Fatima Nagrah, Saadia Fatima (Author)

  419-429

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• BARRIERS TO INCLUSION: THE STRUGGLES OF WOMEN WITH DISABILITIES IN PAKISTAN

  Farman Ali, Umar Daraz, Imtiaz Ahmad, Zakir Hussian, Adnan Khan (Author)

  430-436

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• DOES PLAY AT WORK HELP REDUCE WORKLOAD, INCREASING WELL-BEING? A POST STUDY FOCUS GROUP DISCUSSION ANALYSIS

  Dr. Silvia Ahmed, Gullalie Anum Khan, Bisma Javed, Rabia Gulzar (Author)

  437-448

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• ANSLYZING THE MEDIATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT BETWEEN AUTHENTIC LEADERSHIP AND EMPLOYEE CREATIVITY

  Nadir Shah, Dr. Muhammad Tufail, Dr. Ihtisham Khan, Sayyam (Author)

  449-461

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• THE MODERATING ROLE OF GENDER WITH ONLINE POLITICAL ACTIVITY AND OFFLINE POLITICAL ENGAGEMENT: A SURVEY STUDY

  Nishat Ansar, Dr. Shazia Hashmat (Author)

  462-471

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• THE KINETIC CAGE: EXPLORING THE INVISIBLE BARRIERS TO WOMEN'S MOBILITY IN PAKISTAN

  Kainaat Yousaf, Tania Anwar, Maheen Fatima, Saba Ishfaq (Author)

  472-480

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• ORGANIZED TERRORISM AND STATE FRAGILITY IN PAKISTAN: IMPACTS ON NATIONAL SECURITY AND SOVEREIGNTY 2022 – 2025

  Dr. Dilawar Khan, Dr. Asif Salim, Imtiaz Khan (Author)

  481-489

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• THE IMPACT OF AI ON EMPLOYMENT IN PAKISTAN: A STUDY ON JOB DISPLACEMENT

  Waseema Batool, Fakhra Aslam, Dr. Sajjad Haider, Dr. Razia Bano, Ansar Ali Faraz, Asad Riaz (Author)

  490-507

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• NAVIGATING THE COMPLEX AND UNSTABLE GEOPOLITICS OF SOUTH ASIA: STRATEGIC CHALLENGES AND OPPORTUNITIES – (2024– 2025)

  Dr. Dilawar Khan, Ishrat Zeeshan, Dr. Mohammad Hussain, Ihtesham Tariq (Author)

  508-519

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• UPSKILLING THE DIGITAL WORKFORCE: STRATEGIES FOR REMOTE EMPLOYEE DEVELOPMENT, CONTINUOUS LEARNING, AND CAREER PROGRESSION

  Dr Asif Sanaullah, Dr. Razia Bano, Dr. Sajjad Haider, Dr. Salima Shahin, Muhammad Hammmad (Author)

  520-533

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• EFFECTS OF FLIPPED CLASSROOM APPROACH ON STUDENT’S PROGRAMMING SKILLS AT HIGHER SECONDARY LEVEL

  Hina Sadiq, Robina Bibi Awan, Lubna Rehman, Umair Mehmood (Author)

  534-543

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• REPRESENTING THE UNREPRESENTABLE: TRAUMA, SILENCE AND GUILT IN MUSLIM WAR NOVELS

  Rabia Khan, Unsa Hafiz, Nosheen Yousaf (Author)

  544-549

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• U.S.-RUSSIA RELATIONS IN 2025 AND BEYOND: THE REAFFIRMATION OF 'AMERICA FIRST' FOREIGN POLICY AND ITS IMPLICATIONS

  Dr. Assad Mehmood Khan (Author)

  550-559

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• ETHNO RELIGIOUS VIOLENCE AND ANTI MINORITIES LEGISLATION IN INDIA, POST MODI REGIME (CASE STUDY OF MUSLIM COMMUNITY IN 2014-2019)

  Hina Allauddin, Anis Iqbal, Faisal Shahzad (Author)

  560-568

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• THE LAW OF ARMED CONFLICT AND AUTONOMOUS WEAPONS: THE RELEVANCE OF INTERNATIONAL HUMANITARIAN LAW IN THE AGE OF ARTIFICIAL INTELLIGENCE

  Rukhma Bibi, Hina Allauddin (Author)

  569-580

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• GENDER ROLES AND DOMESTIC RESPONSIBILITIES: A COMPARATIVE STUDY OF FEMININE AND FUNCTIONAL FAMILIES IN KHYBER PAKHTUNKHWA

  Dr. Musarrat Anwar, Dr. Shahid Iqbal, Dr. Ayesha Anwar (Author)

  581-587

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• UNRAVELING DEMOCRATIC EROSION: CAUSES, PATTERNS, AND REMEDIES (2010-2020)

  Dr. Dilawar Khan, Mr. Imran Khan, Dr. Muhammad Zubair (Author)

  588-596

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• FOREIGN POLICIES: A COMPARATIVE STUDY OF ZULFIQAR ALI BHUTTO AND IMRAN KHAN

  Shagufta Mosam, Dr. Mansoor Ahmed, Muhammad Awais (Author)

  597-606

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• PRICE DEBASING IN PAKISTAN'S PAINT INDUSTRY AND THE EROSION OF DEALER CONFIDENCE: DILEMMA OR MYTH

  Dr. Amir Adam, Dr. Afshan Hafeez, Dr. Karamatullah Hussainy, Dr. Kashif Riaz (Author)

  607-613

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• PRE-SERVICE TEACHERS' SELF-EFFICACY TOWARDS EDUCATIONAL TECHNOLOGY INTEGRATION

  Dr. Iram Muzzamil, Dr. Zunaira Muzzamil, Dr. Zufishan Muzzamil, Zuraiz Muzzamil (Author)

  614-618

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• THE DIALOGUE BETWEEN CULTURAL CONSCIOUSNESS AND CREATIVE LITERATURE: AN ANALYTICAL STUDY تہذیبی شعور اور تخلیقی ادب کا باہمی مکالمہ: ایک تجزیاتی مطالعہ

  ڈاکٹر اسد محمود خان (Author)

  618-624

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