IMPACT OF GHRM ON SUSTAINABLE FIRM PERFORMANCE THROUGH GREEN DYNAMIC CAPABILITY; THE ROLE OF STRATEGIC FLEXIBILITY: AN EVIDENCE OF CONSTRUCTION INDUSTRY OF PAKISTAN

Abstract

The purpose of the study is to assess sustainable firm performance in Pakistan's construction sector using green dynamic capability, strategic flexibility, and GHRM. The Resource-Based View Theory (RBV) and Ability Motivation Theory (AMO) serve as the foundation for this study. We gathered information from 400 workers in Pakistan's construction sector using a survey questionnaire. Smart PLS was used to evaluate the data using structural equation modeling (SEM). The findings show that GHRM significantly affect the long-term success of a firm.  The relationship between GHRM and sustainable firm performance is influenced by green dynamic capability acting as a mediator. The findings also indicated that the relationship between green dynamic capability and sustainable company performance is enhanced by strategic flexibility. Moreover, the relationship between GHRM and Sustainable Firm Performance is influenced by strategic flexibility. This study presents CEOs and senior managers in developing nations like Pakistan with a novel approach to improve sustainable corporate performance. It suggests the use of green human resource management (GHRM), green dynamic capability, and strategic flexibility.