FROM HUMAN TO MACHINE: HOW AI IS TRANSFORMING CONTENT PRODUCTION IN MEDIA

Abstract

Artificial Intelligence (AI) is at the forefront of revolutionizing content production in the media industry, reshaping the ways content is created, distributed, and consumed. This paper delves into the multifaceted impact of AI, including automation in writing, video production, music composition, and social media management. By leveraging AI tools like natural language processing (NLP), generative algorithms, and machine learning models, media organizations achieve unprecedented efficiency and creativity. Case studies and examples highlight AI's contributions to content personalization, enhanced storytelling, and resource optimization. Ethical considerations such as bias, intellectual property rights, and the diminishing role of human creativity are explored. This study provides a roadmap for navigating AI's transformative role while addressing the challenges it presents.