Vol. 7 No. 4 (2026): JOURNAL OF MEDIA HORIZONS

Articles

• CHALLENGES TO REGIONAL CONNECTIVITY BETWEEN THE MIDDLE EAST, SOUTH ASIA, AND CENTRAL ASIA (MESACA)

  Dr Zia Ul Haque Shamsi (Author)

  1-8

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• FLUID IDENTITIES IN DIGITAL SPACES: PAKISTANI INFLUENCERS’ ONLINE NARRATIVES THROUGH THE THEORY OF ZYGMUNT BAUMAN

  Altaf Hussain, Fazal Rabi, Ehsan Aziz (Author)

  9-26

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• HYDRO-CLIMATIC HAZARDS IN PISHIN LORA BASIN, BALOCHISTAN: ANALYSIS OF RISKS AND IMPACTS

  Dr. Muhammad Yousuf, Dr. Abdul Rahim Changezi (Author)

  27-41

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• DIGITAL DESIRE IN CONSERVATIVE PAKISTAN: A USES AND GRATIFICATIONS STUDY OF DATING APPS

  Syeda Hilya Bukhari (Author)

  42-53

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• BIG DATA AND MARKETING ANALYTICS IN SMES' INNOVATION AND COMPETITIVE ADVANTAGE

  Dr. Sheikh Muhammad Fakhre Alam Siddiqui, Sameer Khan (Author)

  54-65

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• CLIMATE VULNERABILITY AND GEOPOLITICS IN THE INDIAN OCEAN: PAKISTAN’S ROLE IN MARITIME SECURITY AND REGIONAL STABILITY

  Dr. Muhammad Arslan Farooq, Dr. Sapna Mumtaz, Minahil Ilyas (Author)

  66-74

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• TO EXPLORE THE VIRTUAL WORLD AS A CANVAS FOR ARTISTIC EXPRESSION: IMPLICATIONS AND CHALLENGES IN THE EVOLVING DIGITAL LANDSCAPE OF PAKISTAN

  Rafey Afzal (Author)

  75-85

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• PHARMACEUTICAL INTOXICATION IN PASHTO POPULAR MUSIC: A CRITICAL DISCOURSE ANALYSIS OF “GABICA KHORE” AND ITS SOCIOCULTURAL RECEPTION IN KHYBER PAKHTUNKHWA

  Dr. Zeeshan Qasim, Dr. Inam Ullah Khan (Author)

  86-101

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• SHADOWED COMPLIANCE: A COMPARATIVE LEGAL APPRAISAL OF PAKISTAN’S AML/CTF REGIME AND UNITED NATIONS NORMS

  Sonia Aslam, Muhammad Ateeq Ashraf, Dr. Muhammad Raees Ashraf (Author)

  102-110

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• NEGOTIATING THE GAZE: SEXUAL OBJECTIFICATION VS. EMPOWERMENT IN CONTEMPORARY MEDIA

  Syed Hammad Ur Rahman (Author)

  111-114

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• THE EFFECT OF AI TOOLS ON TALENT MANAGEMENT PROCESSES

  Maham Arif Suria, Adil Shahid (Author)

  115-127

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