Vol. 5 No. 4 (2024): | October - December |

Articles

• ASSESSING THE INFLUENCE OF SECURITY, TAXES, AND CONFIDENTIALITY ON RETAILERS' EVALUATION OF SALES DATA EFFICACY

  Mumal Mirza, Hafiz Muhammad Salman (Author)

  606-616

  • Pdf

• GENERATIVE AI (GENAI) AND ITS ROLE IN PEACEBUILDING: A WAY FORWARD FOR PAKISTAN

  Harsa, Musavir Hameed, Hafsa Sherani (Author)

  463-479

  • Pdf

• IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE INTENTION TOWARDS EDIBLE OIL BRANDS IN PAKISTAN

  Dr. Amir Adam (Author)

  617-643

  • Pdf

• THE IMPACT OF CUSTOMER SERVICE QUALITY ON CUSTOMER SATISFACTION IN ISLAMIC BANKING

  Dr. Amir Adam (Author)

  644-660

• FROM AI DEPENDENCE TO IMPOSTOR SYNDROME: THE MEDIATING ROLE OF FEAR OF NEGATIVE EVALUATION

  Muhammad Qasim Arif, Nimra Munawar, Eza Rabab (Author)

  661-669

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• THE TRANSFORMATION OF JOURNALISM: FROM PRINT MEDIA TO ELECTRONIC MEDIA AND THE RISE OF SOCIAL MEDIA

  Dr. Sikander Ali, Tanveer Nasir, Wajahat Karim, Sobia Javed (Author)

  670-693

  • PDF

• THE EVOLUTION OF MEDIA: A COMPARATIVE STUDY OF PRINT MEDIA, ELECTRONIC MEDIA, AND SOCIAL MEDIA IN SHAPING PUBLIC OPINION

  Wajahat Karim, Dr. Sikander Ali, Tanveer Nasir, Tayyab Ali Baig (Author)

  694-712

  • PDF

• CONSTITUTIONAL DYNAMICS: ANALYZING THE ROLE AND POWERS OF THE CHIEF JUSTICE IN BENCH FORMATION IN THE SUPREME COURT OF PAKISTAN

  Haq Nawaz, Dr. Manual Selvaraj Bexci (Author)

  713-725

  • PDF

• MAPPING THE VALUE CHAIN OF LIVESTOCK PRODUCTS AND BY-PRODUCTS

  Muhammad Sleem, Akber Jan, Bakht Muhammad, Rizwan Ullah, Ali Iqbal, Umer Bin Zarar, Irfan Ullah Khan (Author)

  1-9

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• PAKISTANI TEXTBOOKS AND ORIENTALISM IN REVERSE

  Dr. Syed Amir Shah, Prof. Dr. Mumtaz Ali, Dr. Hussan Ara (Author)

  10-21

  • pdf

• EXAMINING THE IMPACT OF MEMES ON POLITICAL PERSPECTIVE WITHIN SOCIAL MEDIA; SURVEY OF TEENS

  Danish Sarwar, Muhammad younus (Author)

  22-36

  • pdf

• INVESTIGATING THE INFLUENCE OF EXCESSIVE SOCIAL MEDIA USE ON SOCIAL COMPARISON AMONG UNIVERSITY STUDENTS

  Aimah Sohail, Syed Qamar Ul Hassan, ShahZada Alam, Naeem Ullah, Zia Muhammad, Saqib Raza (Author)

  37-52

  • pdf

• THEORETICAL PERSPECTIVES ON PAKISTAN'S FOREIGN POLICY: FROM INDEPENDENCE TO CONTEMPORARY CHALLENGES

  Rana Maryam, Hamza Ali, Shafique Ahmed (Author)

  53-59

  • pdf

• PSYCHOLOGICAL CONTRACT BREACH AND JOB RELATED OUTCOMES

  Umaima Riaz, Lata Lata, Muhammad Shahid Iqbal, Asadullah Lakho, Mariam Shahid (Author)

  60-68

  • pdf

• PSYCHOLOGICAL FACTORS AND CONTINUED INTENTION IN PAKISTAN’S HIGHER EDUCATION SECTOR

  Saira Saqib, Dr. Belqis Begum (Author)

  69-74

• VOTING DYNAMICS IN 2002: A CRITICAL ANALYSIS OF PAKISTAN'S ELECTIONS UNDER MUSHARRAF'S MILITARY REGIME

  Dr. Shakila Hashim, Dr. Sobia Nasser (Author)

  75-82

  • pdf

• SHAPING YOUNG MINDS IN PAKISTAN: IMPACT OF EXCESSIVE GAMING ON CHILDREN'S PERCEPTIONS AND GENDER BEHAVIOUR

  Rida Ramazan, Muhammad Ali (Author)

  83-92

  • pdf

• EDUCATION TECHNOLOGY: TRANSFORMING LEARNING IN THE DIGITAL AGE

  Waseema Batool, Hassan Zahid, Sania Batool, Dr. Zulfiqar Ali Zardari, Dr. Shahzad Nasim (Author)

  93-105

  • pdf

• NAVIGATING WATER RESOURCES MANAGEMENT FOR SUSTAINABLE DEVELOPMENT VIA GEOGRAPHIC INFORMATION SYSTEMS

  Ahmed Abdullah Baeroom, Abdullah Bin Jaweed, Muhammad Farhan Iqbal, Muhammad Arsalan, Abdul Rauf, Hamza Khaliq, Muhammad Zain, Muhammad Aziz Abid (Author)

  115-126

  • pdf

• REDEFINING FACULTY ROLES IN AN AI-DRIVEN EDUCATIONAL ECOSYSTEM WITH IMPLICATIONS FOR TEACHING AND CURRICULUM DEVELOPMENT

  Usman Khalid, Hasnain Kashif, Rabbia Alamdar, Fawad Naseer (Author)

  127-139

  • pdf

• EXPLORING SIMILARITIES BETWEEN MOHENJO-DARO FIGURINES AND GHORAY SHAH VOTIVE FIGURINES

  Dr. Anila Zulfiqar (Author)

  140-146

  • pdf

• THE HAMOOD-UR-REHMAN COMMISSION REPORT: POLITICAL RELEVANCE AND HISTORICAL CONTROVERSIES IN PAKISTAN'S CIVIL-MILITARY RELATIONS

  Dr Muhammad Arslan Farooq, Dr Sapna Mumtaz (Author)

  147-154

  • pdf

• STRATEGIC IMPLEMENTATION OF AI-DRIVEN TECHNOLOGY FOR TALENT DEVELOPMENT IN EDUCATIONAL ORGANIZATIONS

  Ambreen Zaineb, Amra Batool, Bushra Nida, Rabia Maqbool (Author)

  155-166

  • pdf

• READINESS OF LIBRARY PRACTITIONERS TOWARDS THE USE OF ROBOTICS TECHNOLOGY IN PAKISTANI MEDICAL LIBRARIES

  Saeed Ullah, Dr. Saeed Ullah Jan, Dr. Rahim Jan, Dr. Ghalib Khan, Muhammad Yahya Jan, Muhammad Shahab (Author)

  167-173

  • pdf

• AN INFLUENCE OF MULTIPLE SOCIAL MEDIA PLATFORMS ON INDIVIDUAL DECISION MAKING

  Mahendar Kumar (Author)

  174-195

  • PDF

• EXPLORING EMOTIONAL INTELLIGENCE PROFICIENCY AMONG RESEARCH STUDENTS AT UNIVERSITIES IN KHYBER PAKHTUNKHWA

  Dr. Rahim Jan, Dr. Mir Bahadar, Dr Muhammad Hussain, Haleema Bibi (Author)

  196-205

  • pdf

• A CRITICAL DISCOURSE ANALYSIS OF DIVERSE SOCIOCULTURAL IDEOLOGIES IN PAKISTANI SOCIAL MEDIA POSTS

  Mahad Mujtaba, Asad Abbas, Faiza Latif (Author)

  206-215

  • pdf

• EXPLORING THE EFFECTIVENESS OF TEACHERS TRAINING ABOUT USE OF ICT FOR ENHANCING DISASTERS AWARENESS AND PREPAREDNESS

  Zahra Batool, Asim Mahboob Qureshi, Wajahat Hussain (Author)

  216-226

  • pdf

• IMPACT OF COLLABORATIVE LEARNING TEACHING ON STUDENTS’ ENGLISH LANGUAGE FLUENCY AND CONFIDENCE: A COMPARISON OF TEACHERS’ AND STUDENTS’ PERCEPTIONS

  Dr. Zubaida Khanam, Junaid Ahmad Khan, Shafqat Ali (Author)

  227-233

  • pdf

• THE REPRESENTATION OF PAKHTUNS IN PAKISTANI URDU DRAMAS: A CASE STUDY OF SANG-E-MAR MAR BY HUM TV NETWORK

  Arooba Iftikhar, Dr. Bakht Zaman, Samina Kalsoom (Author)

  234-242

  • pdf

• MINIMALISM AND CONSUMERISM: A PARADIGM SHIFT IN CONTEMPORARY SOCIETY

  Sana Altaf, Dr. Tansif Ur Rehman, Aakash Kumar, Dr. Sajida, Dr. Muhammad Ahad Yar Khan, Mehmood Ahmed, Syed Adeel Ali Bukhari (Author)

  243-254

  • pdf

• GENDER BASED DOMESTIC VIOLENCE AMID COVID-19 IN THE KHYBER PAKHTUNKHWA PROVINCE (KP), PAKISTAN

  Noreen Naseer, Tabassum Majeed, Faiza Bashir (Author)

  255-265

  • pdf

• IMPACT OF HUMAN VALUES ON BRAND PROMOTION AND ENGAGEMENT IN SOCIAL MEDIA

  Ghulam Mustafa Jatoi, Khushboo Rafiq, Utaibah Naseeer (Author)

  266-274

  • pdf

• TOWARDS SUSTAINABLE CONSUMPTION: FACTORS INFLUENCING GREEN BUYING BEHAVIOR IN KARACHI

  Asadullah Lakho, Dr Sara Rashid, Dr. Sanya Shahid, Benish Fayyaz (Author)

  275-300

  • pdf

• MEDICAL SCREENING BEFORE MARRIAGE FOR AIDS AND THALASSEMIA

  Nasir Hussain, Dr.Tansif Ur Rehman, Ali Raza Nawaz, Dr.Sajida Parveen, Dr. Muhammad Ahad Yar Khan, Mehmood Ahmed Usmani, Syed Adeel Ali Bukhari (Author)

  301-312

  • pdf

• FRAMING STRATEGIES TO EMPOWER POLITICAL ACTORS IN NAVIGATING POST-TRUTH POLITICS IN THE POST-FACTUAL ERA

  Minal Mustaqeem, Dr Sundus Mustaqeem (Author)

  313-319

  • pdf

• LEGAL IMPLICATIONS OF CPEC FOR PAKISTAN

  Ghazal Siddiqui, Dr. Tansif Ur Rehman, Abdul Malik, Dr. Sajida Parveen, Dr. Muhammad Ahad Yar Khan, Mehmood Ahmed Usmani, Syed Adeel Ali Bukhari (Author)

  320-331

  • pdf

• THE ROLE OF SOCIAL MEDIA INFOTAINMENT IN POLITICAL POLARIZATION AMONG YOUTH IN PAKISTAN

  Sara Anwar (Author)

  332-339

  • pdf

• EXPLORING THE IMPACT OF DIGITAL MEDIA ON YOUTH'S SOCIAL AWARENESS AND ENGAGEMENT IN PAKISTAN: A QUALITATIVE STUDY

  Syed Ali Sultan, Sikandar Javed, Muhammad Usman Siddqiue, Dr. Asim Manzoor (Author)

  340-349

  • pdf

• SOCIAL MEDIA AND WOMEN’S SELF-EXPOSURE: OPPORTUNITIES AND PROBLEMS IN NEGOTIATING IDENTITIES

  Sadia Majeed, Dr. Sumeera Batool (Author)

  350-354

  • pdf

• IMPACT OF ELECTRICITY AVAILABILITY ON RURAL WOMEN'S EMPOWERMENT IN HUNZA, GILGIT- BALTISTAN

  Shehnaz, Attiqa Ali, Shakir Ali Shah Kazmi, Dr Jaffar Aman, Dr Jaffar Aman (Author)

  355-372

  • pdf

• TEACHERS PERCEPTIONS OF SMARTPHONE TECHNOLOGY USAGE IN PUBLIC EDUCATIONAL INSTITUTES

  Mudasar Ahsan, Sadia Aslam, Muhammad Khushnood Ashraf, Tahir Mahmood, Bilal Hussain, Shahzaib Yasir, M. Ahmad Nadeem, Rimsha Shakir, Mubashar Yasin (Author)

  373-379

  • pdf

• THE MYSTICAL DIMENSIONS OF JIHAD AND THE ROLE OF SUFISM IN PROMOTING PEACE AND TOLERANCE

  Dr Mudasser Awan (Author)

  380-386

  • pdf

• DO ISLAMIC WORK ETHICS MOLLIFY ABUSIVE SUPERVISION? A VICTIM PRECIPITATION THEORY PERSPECTIVE

  Dr. Nauman Ahmad Syed, Dr. Fahmeed Idrees, Dr. Aqsa Akbar, Dr. Mudasser Hussain Awan, Dr. Akbar Azam (Author)

  387-397

  • pdf

• AIR QUALITY AND POLLUTION IN PAKISTAN

  Muhammad Nawaz, Dr. Tansif Ur Rehman, Zeeshan, Adnan Zawar, Engineer Muhammad Faizan Khan, Mehmood Ahmed Usmani, Syed Adeel Ali Bukhari (Author)

  398-407

  • pdf

• ROLE OF AI IN THE FIELD OF LAW

  Atta Ur Rehman, Dr. Tansif Ur Rehman, Muhammad Khaleeque, Adnan Zawar, Engineer Muhammad Faizan Khan, Mehmood Ahmed Usmani, Syed Adeel Ali Bukhari (Author)

  408-419

  • pdf

• U.S.-ASIAN OUTLOOK: ASSESSING KEY AREAS OF INTEREST FOR THE UNITED STATES

  Dr. Muhammad Tahir Rashid, Raza Hussain, Nadia Rasheed (Author)

  420-432

  • pdf

• LEGAL CONTEXT OF E-PRIVACY IN PAKISTAN

  Fizza Pervez, Dr. Tansif Ur Rehman, Riaz Ali, Adnan Zawar, Engineer Muhammad Faizan Khan (Author)

  433-443

  • pdf

• INCREASE IN DOMESTIC VIOLENCE DURING LOCKDOWN OF COVID-19 IN PAKISTAN

  Aniqa Munir, Abdullah Bhatti (Author)

  444-451

  • PDF

• SCREEN TIME, SOCIOPHYSIOLOGY, AND SOCIALIZATION: A LEGAL PERSPECTIVE

  Waqas Ali Abro, Dr. Tansif Ur Rehman, Shahzaib Ali Abro, Babar Ali Jatoi, Syed Adeel Ali Bukhari (Author)

  452-462

  • pdf

• IMPACT OF SOCIAL MEDIA ON FINANCIAL SATISFACTION IN LOWER-MIDDLE-INCOME COUNTRIES

  Maliha Abdul Ghaffar, Waqas Shair, Haleema Afzal, Rizwan Ul Hassan, Usman Bashir (Author)

  480-491

  • pdf

• RECENT DEVELOPMENTS IN KASHMIR: ITS IMPLICATIONS FOR INDO-PAK RELATIONS AND THE REGION

  Nisar Ali Shah, Nisar Ali Shah, Dr. Azmat Ali Shah (Author)

  492-498

  • pdf

• DIMENSIONS OF SOCIAL MEDIA AND ITS SOCIO-CULTURAL EFFECTS ON PAKHTUN SOCIETY

  Zeeshan Khurshid, Waqar Ahmad, Arshad Rehman (Author)

  499-507

  • pdf

• ROLE OF LEGAL FRAMEWORK IN ESG INTEGRATION WITHIN CORPORATE GOVERNANCE: A COMPARATIVE ANALYSIS OF PRACTICES IN EMERGING MARKETS

  Zulfiqar Hussain, Saifullah Hassan, Muhammad Saqib Hameed (Author)

  508-522

  • pdf

• EFFECTS OF FACEBOOK INFOTAINMENT ON CONSTRUCTION OF REALITY OF YOUTH: A CASE STUDY OF KPK PUBLIC SECTOR UNIVERSITIES OF PAKISTAN

  Rashid Ishaq, Dr. Mamoona Gul, Dr. Arbab Alam Khan (Author)

  523-534

  • pdf

• NEWS TRUST AND ENGAGEMENT ON FACEBOOK: A COMPARATIVE STUDY OF GEN Z AND MILLENNIALS IN URBAN PAKISTAN

  Awais Siddique, Qaiser Iqbal, Dr. Muhammad Naseem Anwar (Author)

  535-545

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• A REVIEW FOR UNDERSTANDING THE EFFECTS OF DAYLIGHT EXPOSURE ON THE OCCUPANTS OF DIFFERENT SPACES

  Hafiz Muhammad Ahmed Nadeem, Dr. Ar. Omer Shujat Bhatti, Ar. Nazia Iftakhar (Author)

  546-559

  • pdf

• MARRIED WOMEN’S LAND DEPRIVATION IN DISTRICT ASTORE, TEHSIL SHONTER A CASE STUDY OF RAHMANPUR UNION, GILGIT BALTISTAN

  Shaista, Mehak Zeb, Kulsoom Farooq, Javed Hussain (Author)

  560-578

  • pdf

• ANALYZING THE INSIGHTS OF CLIMATE CHANGE RESEARCHERS ON THE ROLE OF MEDIA IN SHAPING PUBLIC DISCOURSE ON ENVIRONMENTAL ISSUES IN PAKISTAN

  Waqas Bin Ayaz, Aqeel Ahmed (Author)

  579-591

  • pdf

• FROM DISCORD TO DIALOGUE: EXPLORING THE PROSPECTS FOR PEACE AND COOPERATION BETWEEN PAKISTAN AND IRAN IN THE 21 ST CENTURY

  Saran Qadeer, Dr. Muhammad Fahim Khan (Author)

  592-600

  • pdf

• EVOLUTION OF PATENT LAW IN PAKISTAN: HISTORICAL AND DOCTRINAL PERSPECTIVES

  Hina Allauddin, Anis Iqbal, Muhammad Hassan Khalil (Author)

  601-605

  • pdf