ASSESSING THE INFLUENCE OF SECURITY, TAXES, AND CONFIDENTIALITY ON RETAILERS' EVALUATION OF SALES DATA EFFICACY

Abstract

This research is all about studying the retailer’s perception about the importance of sales data. Retailers are aware of the sales data of different firms and different products, so they market this data to other firms for many reasons, which are future product decisions, forecast sales and cutting down inventory levels. Using the t-test, our study suggests that our three of the hypotheses are accepted. It means that the retailers think that the sales data is confidential and sales data constitutes important marketing information for companies, and they consider investing in software and systems for keeping sales data secure as worth the cost.