SOCIOECONOMIC DETERMINANTS INFLUENCING THE ADOPTION OF RENEWABLE ENERGY TECHNOLOGIES AMONG SMALL AND MEDIUM ENTERPRISES: A FIELD STUDY FROM FAISALABAD, PAKISTAN

Authors

  • Haider Ali Author
  • Rahm Dil Author
  • Muhammad Hanif Author
  • Syed Mehtab Ali Shah Author
  • Talha Farid Ansari Author

Keywords:

Renewable Energy Adoption, Small and Medium Enterprises (SMEs), Socioeconomic Determinants, Primary Data, Faisalabad, Solar Energy, Energy Sustainability

Abstract

The renewable energy technologies (RETs) uptake on small and medium enterprises (SMEs) moves along with the expanding climate and energy crisis of the developing world, globalization, and the environment. The primary determinants of socioeconomics along with climate change responses in Pakistan remains the adoption of retrial technology in the small and medium enterprises in developing Pakistan. This primary study seeks socioeconomics and climate change adoption technologies in the city of Faisalabad, Pakistan through surveyed structured and open questionnaires and field notes, questionnaires, and unstructured and open interviews. This city of Faisalabad returned a district of 205 small and medium enterprises in the industries of furniture and fixture manufacturing, retailing, services, and food processing. The study returned district 205 samples. Several primary quantitative district study and qualitative study of responses closure determined levels of adoption and cluster of responses in motivation and barrier. The study district provided a lens of social capital the study. The study district also provided the major barrier of capital and technical support in adoption. Overall, this study recommends a lens study. This study of Faisalabad and Pakistan recommends the lens of social capital in the adoption of deteriorated technology

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Published

04-11-2025

How to Cite

SOCIOECONOMIC DETERMINANTS INFLUENCING THE ADOPTION OF RENEWABLE ENERGY TECHNOLOGIES AMONG SMALL AND MEDIUM ENTERPRISES: A FIELD STUDY FROM FAISALABAD, PAKISTAN. (2025). Journal of Media Horizons, 6(5), 1418-1426. https://jmhorizons.com/index.php/journal/article/view/985