A STUDY OF CULTURAL ADAPTATION IN ENGLISH TRANSLATION OF NAZIR AHMAD’S MIRAT-UL-UROOS

Authors

  • Faraha Saqlain Author
  • Prof. Dr. Anser Mahmood Author
  • Ume Iqra Author
  • Aamna Firdaus Author

Keywords:

cultural adaptation, translation strategies, Mona Baker, English translation, cultural authenticity

Abstract

This study examines cultural adaptation in the English translation of Nazir Ahmed’s Mirat-ul-Uroos using Mona Baker's translation strategies framework. Employing Mona Baker's translation strategies at word level through comparative textual analysis of cultural components, expressions, religious alliterations ,figurative language, and culturally specific references in the source text and its translation. The strategies are generalization, neutralization, cultural substitution, paraphrasing (using related words/non-related words), loan word (with or without explanation), omission. The analysis explores the instances of cultural adaptation, which specific translation strategies are employed to bridge cultural gaps, and how translators maintain cultural authenticity and emotional resonance for the target audience by adaptation. Findings reveal that the translator predominantly utilized translation strategies, making the text accessible to English readers. Cultural substitution , paraphrasing using related words, and loan words(with /without explanation) are the  strategies are the most frequently used in the translation. The study concludes that translation strategies are necessary for effective cultural adaptation. By successfully maintaining cultural authenticity while guaranteeing the target audience's comprehension and emotional involvement, the translator made a significant contribution to translation studies.

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Published

24-10-2025

How to Cite

A STUDY OF CULTURAL ADAPTATION IN ENGLISH TRANSLATION OF NAZIR AHMAD’S MIRAT-UL-UROOS. (2025). Journal of Media Horizons, 6(5), 959-967. https://jmhorizons.com/index.php/journal/article/view/880