ROLE OF SOCIAL MEDIA CAMPAIGNS IN CREATING AWARENESS ABOUT CLIMATE ISSUES AMONG UNIVERSITY STUDENTS IN LAHORE

Abstract

This research aims to investigate the role of social media campaigns in creating awareness about climate issues among university students in Lahore. This study will cover three main factors; individualistic participation in activities to reduce causes of climate change, general awareness of the gravity of climate issues in Lahore, and the power of persuasion of social media in promoting climate-friendly practices among university students. This will be done with the assistance of a survey designed for university students of Lahore, which will be comprised of private, provincial, and national social media campaigns that target environmental issues within the city. By exploring the potential of social media campaigns to create awareness about climate issues among university students in Lahore, this study aims to contribute to developing effective environmental communication strategies and promote environmental activism among young people in Pakistan.