THE IMPACT OF AI AND BIG DATA ON PRIVACY OF YOUTH: INVESTIGATING CHALLENGES, SOLUTIONS AND FUTURE DIRECTIONS

Abstract

Big data comes with big problems. The rapidly growing usage of big data and AI, revolutionize the digital media landscape especially for youth. This study focuses on how youth privacy is affected by AI and big data. The study addresses the key challenges faced by youth with these growing technologies. The research paper examines the complicated landscape of privacy and security concerns, highlighting the relevance of the topic as well as the problems. The paper discusses privacy concerns of youths in the contemporary society exhibiting serious problems with complicated privacy policies, inability to control privacy settings and undue insistence on sharing more information on social networking sites than is necessary with the emergent technologies in AI and big data practices. A semi-structured questionnaire designed for in-depth interviews from university students. Based on the results, educational programs are needed for developing digital media literacy of the population, and regarding the further research, new-age technology impact and different populations’ perceptions of privacy should be investigated further.