THE RISE OF AI-GENERATED CONTENT IN PAKISTANI MEDIA: IMPLICATIONS FOR JOURNALISM AND PUBLIC DISCOURSE

Abstract

Journalistic techniques all over the world are being revolutionized by the incorporation of artificial intelligence (AI) into the production of media, and Pakistan is not an exception to this trend.  Through an examination of the use of artificial intelligence-generated material by news organisations, independent digital platforms, and content providers, this study investigates the increasing trend of AI-generated content within Pakistani media.  The purpose of this study is to investigate the ways in which artificial intelligence tools, such as deepfake technology and natural language generation, are being utilised to automate the production of news articles, expedite editorial workflows, and produce visual and audio material at scale.  Despite the fact that these breakthroughs present tremendous prospects for creativity and efficiency gains, they also present a number of complicated challenges in terms of ethics, regulations, and professional conduct.  In particular, the abstract addresses problems regarding misinformation, the authenticity of content, and the erosion of public trust, particularly in a situation where digital literacy continues to be uneven and regulatory control is weak.  In addition to this, it evaluates the influence that artificial intelligence has had on the employment of journalists, editorial standards, and the general quality of public debate in Pakistan.  The purpose of this article is to provide a critical overview of how artificial intelligence is transforming the media landscape and what it means for the future of journalism in the country. This is accomplished through the use of case studies, interviews with experts, and policy analysis.