ARTIFICIAL INTELLIGENCE AND THE DEMOCRATIZATION OF VIDEO PRODUCTION: A SURVEY STUDY OF ELDERLY AND NON-TECHNICAL USERS’ EXPERIENCES WITH AI-BASED CREATIVE TOOLS

Abstract

Artificial Intelligence (AI) has increasingly transformed digital media production by automating complex editing tasks and enabling non‑experts to create high‑quality content. This study investigates how elderly and non‑technical users engage with AI‑powered video creation tools, focusing on perceived ease of use, perceived usefulness, digital empowerment, and behavioral intention. Using a quantitative survey of 80 respondents, the findings reveal generally positive perceptions of AI video tools, with perceived usefulness emerging as the strongest driver of continued usage intention. Digital empowerment also demonstrated a meaningful positive influence, indicating that AI tools enhance users’ confidence and independence in producing personal video content. These results support the Technology Acceptance Model and highlight AI’s potential to reduce technical barriers and promote digital inclusion among populations often marginalized in technology adoption. The study contributes to ongoing discussions on accessible AI design and underscores the need for user‑centered interfaces that support creativity, confidence, and participation among elderly and low‑literacy users.