THE DIGITAL SHIFT IN ASPIRATION: THE LIVED EXPERIENCES OF PAKISTANI YOUTH MIGRATION FOR PERMANENT RESIDENCY PLANNING

Abstract

The purpose of this research is to explore how digital media and immigration related content influence the career aspirations of Pakistani youth. Nowadays PR and foreign migration related content are commonly seen on social media platforms which aspiring youth for immigration. Quantitative research approach used in this study and data is collected through survey questionnaire. More than 250 questionnaires are distributed to students from both rural and urban backgrounds in which more than 140 respondents are participated. In the survey, the demographic information, digital exposure, career aspirations and PR planning related factors are explored. This study indicated that social media and online information effected the migration related decisions of youth and many students prioritized the foreign opportunities in their future planning. While domestic job search became a second priority. This research highlighted the digital transformation of youth aspirations and showed that policymakers and educators need to understand the digital influence in youth career guidance.