THE ROLE OF GREEN HRM IN PROMOTING ENVIRONMENTAL AWARENESS AND BEHAVIOR AMONG EMPLOYEES

Abstract

This study examines the role of Green Human Resource Management (Green HRM) in promoting environmental awareness and pro-environmental behavior among employees. With the increasing emphasis on sustainability and environmental responsibility, organizations are integrating green practices into their HR functions to encourage environmentally conscious behavior in the workplace. This research adopts a quantitative approach, utilizing a structured questionnaire to collect data from employees across various organizations. Key Green HRM practices, including green training, green recruitment, and green performance appraisal, are analyzed to determine their influence on employees’ environmental awareness and behavior. The study also considers the role of organizational support and job satisfaction in strengthening these relationships. Statistical techniques such as correlation and regression analysis are employed to test the proposed relationships. The findings indicate that Green HRM practices have a significant positive impact on both environmental awareness and pro-environmental behavior. Furthermore, organizational support enhances the effectiveness of these practices, while job satisfaction contributes to improved employee engagement in sustainability initiatives. This study provides valuable insights for organizations seeking to achieve sustainability through strategic HRM practices.