1.
VOICE, VIDEO, OR GAME? THE ROLE OF MEDIA COMMUNICATION CHANNELS IN SHAPING BRAND ATTITUDE AND REPURCHASE INTENTION. Journal of Media Horizons [Internet]. 2025 Jul. 26 [cited 2026 Apr. 30];6(3):939-54. Available from: https://jmhorizons.com/index.php/journal/article/view/376