“CONSUMER PERCEPTION OF BUSINESS COMMUNICATION STRATEGIES OF PEPSICO FOR THE ENHANCEMENT OF MARKETING EFFECTIVENESS AND COMPETITIVE POSITIONING IN PESHAWAR, PAKISTAN”, Journal of Media Horizons , vol. 7, no. 5, pp. 100–111, May 2026, Accessed: May 07, 2026. [Online]. Available: https://jmhorizons.com/index.php/journal/article/view/1555