“FROM SOCIAL MEDIA EXPOSURE TO SUSTAINABLE ACTION: EXAMINING THRESHOLD EFFECTS IN THE GREEN PURCHASE INTENTION–BEHAVIOUR GAP”, Journal of Media Horizons , vol. 7, no. 2, pp. 558–571, Feb. 2026, Accessed: Oct. 16, 2026. [Online]. Available: https://jmhorizons.com/index.php/journal/article/view/1759