“FROM CREDIBILITY TO CONVERSION: THE MODERATING ROLE OF CONTENT QUALITY IN INFLUENCER MARKETING AND CONSUMER PURCHASE INTENTION”, Journal of Media Horizons , vol. 6, no. 5, pp. 664–677, Oct. 2025, Accessed: Oct. 24, 2026. [Online]. Available: https://jmhorizons.com/index.php/journal/article/view/835