“INTEGRATING GENERATIVE AI INTO STRATEGIC DECISION- MAKING: ANALYZING MANAGERIAL EFFICIENCY, ORGANIZATIONAL CULTURE, AND COMPETITIVE ADVANTAGE”, Journal of Media Horizons , vol. 6, no. 1, pp. 47–54, Jan. 2025, Accessed: Nov. 08, 2026. [Online]. Available: https://jmhorizons.com/index.php/journal/article/view/99