PROACTIVE VS. REACTIVE STRATEGIES: DESIGNING SOCIAL MEDIA ADVERTISING TO MINIMIZE BRAND HATE RISK. Journal of Media Horizons, [S. l.], v. 6, n. 6, p. 466–479, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/1010.. Acesso em: 22 jan. 2026.