ADVERTISING IN THE ATTENTION ECONOMY: STRATEGIC ADAPTATION IN PAKISTAN’S DIGITAL MEDIA LANDSCAPE. Journal of Media Horizons, [S. l.], v. 7, n. 6, p. 142–155, 2026. Disponível em: https://jmhorizons.com/index.php/journal/article/view/1624.. Acesso em: 16 jun. 2026.