CONSUMER PERCEPTION OF BUSINESS COMMUNICATION STRATEGIES OF PEPSICO FOR THE ENHANCEMENT OF MARKETING EFFECTIVENESS AND COMPETITIVE POSITIONING IN PESHAWAR, PAKISTAN. Journal of Media Horizons, [S. l.], v. 7, n. 5, p. 100–111, 2026. Disponível em: https://jmhorizons.com/index.php/journal/article/view/1555.. Acesso em: 7 may. 2026.