FROM SUPPLY CHAINS TO DEMAND CHAINS: THE STRATEGIC INTEGRATION OF MARKETING AND SCM FOR COMPETITIVE ADVANTAGE. Journal of Media Horizons, [S. l.], v. 7, n. 5, p. 21–34, 2026. Disponível em: https://jmhorizons.com/index.php/journal/article/view/1546.. Acesso em: 5 may. 2026.