SOCIAL MEDIA AND CRISIS COMMUNICATION –EXAMINING THE SIGNIFICANCE OF TIKTOK USER GENERATED CONTENT DURING 2025 FLOOD IN PAKISTAN. Journal of Media Horizons, [S. l.], v. 7, n. 4, p. 186–195, 2026. Disponível em: https://jmhorizons.com/index.php/journal/article/view/1511.. Acesso em: 21 apr. 2026.