UNDERSTANDING COMPULSIVE BUYING IN THE METAVERSE: A DUAL-ROUTE PERSUASION PERSPECTIVE. Journal of Media Horizons, [S. l.], v. 7, n. 1, p. 20–34, 2026. Disponível em: https://jmhorizons.com/index.php/journal/article/view/1277.. Acesso em: 26 jun. 2026.