CULTURAL SENSITIVITY AND CREATIVITY: BALANCING GLOBAL TRENDS AND LOCAL VALUES IN ADVERTISING PRACTICES IN PAKISTAN. Journal of Media Horizons, [S. l.], v. 6, n. 5, p. 1408–1417, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/983.. Acesso em: 2 nov. 2026.