INTEGRATING TAM AND S–O–R: A STRUCTURAL MODEL OF AI-PERSONALIZED ADVERTISING, CUSTOMER ENGAGEMENT, AND BRAND LOYALTY IN SOCIAL MEDIA. Journal of Media Horizons, [S. l.], v. 6, n. 5, p. 788–797, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/857.. Acesso em: 25 oct. 2025.