FROM CREDIBILITY TO CONVERSION: THE MODERATING ROLE OF CONTENT QUALITY IN INFLUENCER MARKETING AND CONSUMER PURCHASE INTENTION. Journal of Media Horizons, [S. l.], v. 6, n. 5, p. 664–677, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/835.. Acesso em: 23 oct. 2026.