ARTIFICIAL INTELLIGENCE IN SOCIAL MEDIA ADVERTISING AND MARKETING: FORECASTING CONSUMER PREFERENCES. Journal of Media Horizons, [S. l.], v. 6, n. 3, p. 2085–2103, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/528.. Acesso em: 9 nov. 2026.