VOICE, VIDEO, OR GAME? THE ROLE OF MEDIA COMMUNICATION CHANNELS IN SHAPING BRAND ATTITUDE AND REPURCHASE INTENTION. Journal of Media Horizons, [S. l.], v. 6, n. 3, p. 939–954, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/376.. Acesso em: 30 apr. 2026.