INVESTIGATING MARKETING & BRAND COMMUNICATION: AUDIENCE PERCEPTION TOWARDS AI-DRIVEN CONTENT CREATION. Journal of Media Horizons, [S. l.], v. 6, n. 3, p. 691–713, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/342.. Acesso em: 16 apr. 2026.