How Persuasive is Personalized Advertising? An Analysis of User Behaviour and Ad Personalization. Journal of Media Horizons, [S. l.], v. 6, n. 3, p. 178–194, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/1230.. Acesso em: 9 nov. 2026.