SCROLL, STOP, SHOP: DECODING IMPULSIVE BUYING IN SOCIAL COMMERCE IN PAKISTAN. Journal of Media Horizons, [S. l.], v. 6, n. 2, p. 403–417, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/199.. Acesso em: 12 jun. 2026.