PERSONALIZED DIGITAL ADVERTISING: INFLUENCE OF COSMETIC BRANDS ON PURCHASE INTENTIONS OF PAKISTANI YOUTH. Journal of Media Horizons, [S. l.], v. 6, n. 2, p. 47–56, 2025. Disponível em: https://jmhorizons.com/index.php/journal/article/view/157.. Acesso em: 28 oct. 2026.